To make unified measurement on CTV a reality, the focus needs to be on bringing players together from the CTV-first side.

Even though the UK has BARB measurement data and Cflight and Project Origin in the pipeline, we are still behind the US in their campaign measuring abilities, the Future of TV Advertising Global heard today.

All the data shows both humour and ad effectiveness are in decline. But why is this happening, and how can we change it, asks Hearts & Science CSO Simon Carr

BARB’s CEO reflects on the progress it and Project Origin have made without the participation of the online platforms.

TVSquared, the TV measurement company, has launched what it claims is the first cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable.

Mediatel Media Research Awards launches special category in tribute to the late Adrian Edwards of TechEdge.

Channel 4 and Sky today announced they have renewed and expanded their long-term commercial partnership

We need more All In Reports and more CFlight-shaped initiatives to help solve our industry’s challenges, writes the editor

The Government’s claim of being strapped for cash is already having an impact on the media industry, writes the editor of Mediatel News.

Johnson & Johnson, Dentsu and IPG Mediabrands have joined ISBA’s ambitious cross-media measurement initiative board as funding partners