We should be more mindful of the language we use when talking about programmatic ad trading, warns ISBA’s Bob Wootton.

From Coca-Cola to Sony, more global media business is up for grabs than at any previous time. What does this mean, and how should we interpret it, asks ISBA’s Bob Wootton.

Originally appointed in 2012, the renewed agreement will ensure that comScore continues as UKOM’s official data supplier until March 2018.

A new, US-based study as revealed that almost a quarter of video ad impressions can be identified as ‘bot fraud’

Companies spend millions building and protecting their brands, but then ruin it all with terrible customer service, laments ISBA’s Bob Wootton.

Any agency that is asked to accept greatly delayed payment terms is effectively being asked to bankroll its client, writes ISBA’s Bob Wootton. Is this a growing trend we should be worried about?

A viewablity standard does little to improve the odds of a client’s ad actually being seen, and it does even less to effectively tackle the more serious problems of fraud and campaign inefficiency, says Marco Ricci, CEO of Adloox.

ISBA’s Bob Wootton was dismayed Facebook re-allowed decapitation videos – why does the social media giant continue to antagonise advertisers by directly refusing to give them safe passage on their channel?

Media Playground, one of the calender highlights of the media industry, has become a partner event with the inaugural Advertising Week Europe, as it makes its UK début.

Simon Andrews, founder of the full service mobile agency addictive!, on all things mobile – app development, web apps, Facebook, QR codes and 4G…