Magna’s latest US ad revenue forecast predicts 1.4% growth in 2010, bouyed by the Olympics and political advertising.
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US ad spend fell by 11.5% year on year to $83.4 billion from January to September 2009, according to The Nielsen Company.
US online ad spend was down by 5.4% year on year in Q3 to $5.5 billion, according to new figures from the IAB and PricewaterhouseCoopers.
US local online advertising spending is set to slow significantly from previous levels of growth, according to new research from Borrell Associates.
Advertising revenues are expected to decline by just 1.3% in 2010, according to Magna’s revised US Media Advertising Forecast.
US internet advertising revenues were down 5.3% to $10.9 billion in the first half of 2009, according to new figures from the Interactive Advertising Bureau and PricewaterhouseCoopers.
A new US report from The Neilsen Company has found that time spent on social network and blogging sites accounted for 17% of all time spent on the internet in August 2009.
This year will be the first year that US ad spending online is greater than local and national spot TV, according to new figures from Jack Mayers.
Total US broadcast television ad revenues were down 12.8% year on year in the second quarter of 2009, according to new research.
US advertising for the first six months of 2009 was down 15.4% year on year, according to the latest data from The Nielsen Company.