Total US measured advertising expenditures in the opening quarter of 2008 increased by 0.6% as compared to the same period in 2007, according to new data from TNS media intelligence. “Enduring concerns about economic conditions and consumer spending behaviour continued to cast a pall over the advertising market during the first quarter,” said Jon Swallen,… Continue reading US Ad Expenditures Reach 0.6% In Q1
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US marketers are continuing to put their ad dollars online at the expense of print advertising, according to the 2008 State of the Marketer survey report from Eloqua, which found that 55% of US marketers anticipate a decrease in print ad spend three years from now. Online advertising spend is expected grow at a rapid… Continue reading US Marketers Continue To Spend Online
A new report from the Nielsen Company reveals that 23% (58 million) of all US mobile subscribers say they’ve been exposed to advertising on their phones in the past 30 days. Half (51% or 28 million) of all data users who recall seeing mobile advertising in the previous 30 days said they responded to a… Continue reading 28 Million US Mobile Subscribers Responded To At Least One Mobile Ad
US advertising spending for the full year 2007 rose 0.6% compared to full year 2006, according to a new report from the Nielsen Company. The internet continued to demonstrate the strongest performance of any media category, with year on year growth of 18.9%. According to preliminary figures from Nielsen Monitor-Plus, advertising spending was mixed across… Continue reading US Adspend Grew 0.6% In 2007
The US advertising market continued to splutter at the end of 2007 and finished the year with measured spending of $148.99 billion, up 0.2% year on year, according to data from TNS Media Intelligence. Total expenditures during the fourth quarter of 2007 fell by 0.1% versus a year ago. Jon Swallen, SVP research at TNS… Continue reading US Advertising Expenditures Grew 0.2% In 2007
US internet advertising revenues for 2007 are estimated to grow to $21.1 billion, according to preliminary figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). This is a 25% increase over the previous revenue record of nearly $16.9 billion for full year 2006. Q4 2007 revenues totaled approximately $5.9 billion, making it the highest… Continue reading US Online Ad Revenues For 2007 Estimated To Reach $21bn
The US online advertising market is forecast to reach $50.3 billion in revenue by 2011, more than double 2007’s revenue, according to a new report from Yankee Group. The internet accounts for approximately 20% of overall media consumption in the US, said Yankee Group, but advertisers currently invest only 7.5% of their budget online. It… Continue reading US Online Ad Market To Reach $50.3bn In Revenue By 2011
Total US measured advertising spending is projected to increase 4.2% in 2008, according to a new full-year forecast from TNS Media Intelligence. Measured expenditures are forecast to grow by 3.6% in the first half of 2008 followed by a gain of 4.7% in the second half. Jon Swallen, SVP Research of TNS Media Intelligence, said:… Continue reading 4.2% Increase In US Adspend Forecast For 2008
The Nielsen Company has reported that US advertising spending for the first three quarters of 2007 decreased 0.1% year on year, with internet continuing to demonstrate the strongest performance (up 15.9%) of any category. According to preliminary figures from Nielsen Monitor-Plus, in addition to internet advertising, other categories that showed an increase during the first… Continue reading US Adspend Decreases In First Three Quarters Of 2007
US online adspend will more than double as a percentage of total media, rising from a 6% share of total media in 2006, to slightly more than a 12% share in 2010, according to a new forecast from eMarketer. In roughly the same period, eMarketer predicts that online spending will nearly treble, rising frmo $16.9bn… Continue reading US Online Adspend To More Than Double