Mobile advertising revenues in the US and Canada are forecast to grow from $208 million in 2009 to approximately $1.5 billion by 2013, according to a new Parks Associates report. Parks Associates estimates there were 62 million smartphone users in North America in 2008, with user penetration to reach 239 million in 2013. It projects… Continue reading Mobile ad revenues in US and Canada to hit $1.5bn by 2013
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US adspend was down 14.2% year on year in the first quarter of 2009, to $30.2 billion, according to the latest data from TNS Media Intelligence. This fall follows a 9.2% decline in Q4 2008 as the advertising recession accelerated in the new year. In May, TNS revealed that total US advertising expenditures were down… Continue reading US adspend down 14.2% in Q1 2009
A new US report from Hitwise indicates that the share of search traffic coming from paid listings is decreasing at the expense of organic traffic. In the four weeks to 9 May 2009, 7.25% of search engine traffic to all categories of websites was from paid clicks, said Hitwise. This compares to 9.84% in the… Continue reading US paid search traffic share down 26%
Total social network ad spending in the US will fall 3% to $1.1 billion in 2009, from $1.2 billion in 2008, according to a new forecast from eMarketer. This is a significant turnaround from previous years, when spending grew an estimated 33% in 2008 and 129% in 2007, said eMarketer. The primary reason for the… Continue reading US social networking adspend to fall 3% in 2009
Total US advertising expenditures declined 4.1% year on year in 2008, to $141.7, according to new data from TNS Media Intelligence. TNS found that ad spending during the fourth quarter of 2008 plunged 9.2% against the same period in 2007. Jon Swallen, SVP research at TNS Media Intelligence, said: “The ad market at 2008 year… Continue reading US ad expenditures fall 4.1% year on year
Mobile advertising in the US will grow by 36%, rising from $169 million in 2008 to $229 million during the course of 2009, according to Magna’s new mobile advertising forecast. Although these figures represent downward revisions from Magna’s previous forecast, which was released in the middle of last year before the recession kicked-in, Magna said… Continue reading US mobile advertising to grow by 36%
US search advertising is showing signs that it could record a first quarter decline, according to figures from search management provider SearchIgnite. The company found that US ad spending among its clients was down 4% in the first three months of the year when compared to the same period a year earlier. However, SearchIgnite noted… Continue reading US search advertising showing signs of first quarter decline
The internet’s share of US media ad spending is rising by at least 1 percentage point every year, for two reasons: Marketers are spending more on internet ads and less on ads in traditional media, according to a new report from eMarketer. The US Ad Spending report analyses the shifts in the media landscape due… Continue reading Online share of US media ad spending continues to rise
A new report from media analyst Screen Digest predicts that online advertising will fall 5% in 2009. Screen Digest’s 2009 report, based on the US IAB’s recently released full year report for 2008, said that while internet advertising grew 10% in 2008, the fourth quarter was almost flat at +2.6%, a significant change from the… Continue reading US online advertising forecast to fall 5% in 2009
US internet advertising revenues topped $23 billion in 2008, according to a new report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). The report reveals that full year 2008 revenues totaled a record $23.4 billion, exceeding 2007’s performance, itself the former record of $21.2 billion, by $2.2 billion or 10.6%. Fourth quarter revenues… Continue reading US internet adspend topped $23bn in 2008