A new report from the Cinema Advertising Council (CAC) has revealed that US cinema advertising industry revenues of CAC members grew by 15% to $455,661,000 in 2006 as compared to a total of $394,830,000 in 2005. Clifford Marks, president and chairman of CAC, said: “Marketers are looking for new, highly-effective, targeted opportunities to engage harder… Continue reading US Cinema Advertising Council Members Report 15% Adspend Increase
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The majority of US web marketers are bullish on social media spending, according to a recent survey of over 50 businesses and organizations conducted by Prospero Technologies, a provider of social media applications for leading brands. According to Prospero’s 2007 Social Media Survey, 59% of respondents reported that social media performance in 2007 met or… Continue reading US Web Marketers Bullish On Social Media Spending
US internet advertising revenues for the first six months of 2007 were nearly $10 billion, setting another new record and representing a nearly 27% increase over the first half of 2006, according to the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). US internet advertising revenue totaled nearly $5.1 billion for the… Continue reading US Online Adspend Sets New Record
Text-based mobile advertising is nearly ubiquitous in Europe, with as many as three out of four mobile subscribers reporting they received an ad via SMS in July, according to M:Metrics, the mobile media research group. The measurement firm also found that while the volume of SMS ads is lowest in the United States, with only… Continue reading Text Based Ads Nearly Ubiquitous In Europe
US advertising spending for the first half of 2007 was down 0.5% year on year, with internet spending showing the strongest performance (+23.6%) of any category, according to a new report from the Nielsen Company. According to preliminary figures from Nielsen Monitor-Plus, categories apart from internet advertising that showed an increase during the first half… Continue reading US Adspend Down 0.5% Year On Year
US advertisers are increasingly shifting ad dollars to social networking websites from portal sites, reports eMarketer. Many of those ad dollars are going to MySpace and Facebook, which together hold a 72% share of the US market for social network advertising, according to eMarketer. “Social networking is proving to be a true revenue driver,” said… Continue reading US Ad Dollars Moving To Social Network Websites
For the first time, online advertising will surpass radio advertising spending in the US, according to a new forecast from eMarketer. But this does not signal the death of the radio, according to eMarketer’s report Radio Trends: On Air and Online. There are many synergies between radio and the Internet and, for the most part,… Continue reading US Online Advertising To Surpass Radio Adspend
US spending on cinema, mobile, videogame, branded entertainment, satellite radio and custom publishing advertising will grow a projected 20.3% in 2007 and an additional 18.4% in 2008 and 18.5% in 2009, according to Jack Myers Media Business Report. These non-traditional media grew nearly 23% in 2006, delivering $25.2 billion to media company coffers, or 11.3%… Continue reading US Adspend To Grow
Total advertising expenditures in the first half of 2007 slipped by 0.3% to $72.59 billion versus the same period in 2006, according to new data from TNS Media Intelligence. Steven Fredericks, president and CEO of TNS Media Intelligence, said: “For the first time since 2001, media advertising expenditures have declined for two consecutive quarters. “While… Continue reading US Adspend Slips 0.3%
The US outdoor advertising industry maintained a 7.9% growth rate in the second quarter, equalling $2.2 billion in total ad dollars, according to the Outdoor Advertising Association of America (OAAA). This means that the industry has now sustained an 8% annual growth rate for several years in a row, with each quarter building on a… Continue reading US Outdoor Advertising Sustains Growth Rate