More than $25 billion in advertising revenues will be drained from media companies between January 2008 and December 2010, sparking an “advertising depression”, according to media economist Jack Myers. Total US marketing communication budgets will decline by a staggering $56 billion during the same period – down 2.4% for 2008, -6.7% for 2009 and -2.3%,… Continue reading US ad revenue down -6.7% in 2009
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US ad spending declined by 1.7% year on year in the first nine months of 2008, according to new data from TNS Media Intelligence. Ad spending during the third quarter of 2008 was down 2.0% versus last year, despite a positive stimulus from the Summer Olympics and political elections. Jon Swallen, SVP Research at TNS… Continue reading US ad spend declined 1.7% in first nine months of 2008
Merrill Lynch has lowered its global ad forecast to 0.4% growth this year, with a fall of 1.6% expected in 2009. The financial services firm previously forecast growth of 1.9% and 1.2% in 2008 and 2009 respectively. Merrill Lynch has also lowered its US advertising forecast, with a fall of 4.2% expected this year and… Continue reading Merrill Lynch lowers global ad forecast
US advertising spending is expected to drop by 5% in 2009, according to Steve Lanzano, chief operating officer of MPG North America. Lanzano said that local advertising such as radio, television, newspapers and traditional billboards would suffer most as companies cut spending. Lanzano told the Reuters Media Summit in New York: “I think the real… Continue reading US ad spend expected to drop 5%
Direct marketing expenditures will once again outpace general advertising in 2008 and 2009, and is on track to capture 53% of total advertising expenditures next year, according to a yearly forecasts report from The Direct Marketing Association (DMA). ‘The Power of Direct Marketing’ Report found that ad spend is continuing to move from general advertising… Continue reading Direct marketing will account for 53% of US Ad Spend in 2009
eMarketer’s revised projection for US online ad growth, benchmarked against the latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) data, puts online ad spending at $25.7 billion in 2009. That is only 8.9% over the $23.6 billion that will be spent in 2008, said eMarketer. In August, eMarketer predicted online ad spending would grow 14.5%… Continue reading eMarketer revises down US online ad growth
US online advertising revenues reached almost $5.9 billion for the third quarter of 2008, up 11% compared with the same period last year, according to The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). The IAB Internet Advertising Revenue Report also shows that the Q3 2008 figures are 2% higher than the Q2 2008 results, and… Continue reading US online ad revenues reached almost $5.9 billion in Q3
US local interactive advertising is expected to show little or no growth, or a decline in 2009, according to Borrell’s new ‘2009 Outlook: Big slowdown begins for local interactive advertising’ report. For local interactive media, the advertising slowdown has started a year earlier than anticipated and shows no sign of improving quickly, says Borrell. The… Continue reading Local US Interactive Advertising Slows Down
UBS media analyst Michael Morris has forecast US advertising spending of $172 billion in 2009, down from $183 billion in 2008. Overall, TV ad spending is expected to drop 8% to $44 billion from 2008. Local TV stations, in particular, will be getting the brunt of the drop said Morris – down 12% to $26… Continue reading US Adspend To Reach $172bn In 2009
US internet advertising revenues for the first six months of 2008 were $11.5 billion, setting yet another new half-year record representing a 15.2% increase over the first half of 2007. The IAB and PricewaterhouseCoopers Internet Advertising Revenue Report, covering the first six months and the second quarter of 2008, also reveals that Q2 2008 was… Continue reading US Internet Ad Revenues Up 15.2%