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US online advertising spend will soon surpass the levels seen during the dotcom boom, following a dramatic swing back into positive growth this year, according to a report from eMarketer. Following two years of substantial decline, 2003 will see online expenditure jump by 14.8% – the highest growth for the next four years, according to… Continue reading US Online Adspend To Exceed Dotcom Levels By 2005, Says eMarketer

The UK’s Association Of Online Publishers (AOP) has agreed to work with the Interactive Advertising Bureau (IAB) to accelerate the growth of the online advertising market, which is expected to top £300 million for the first time this year (see Research Shows Online Advertising Boom In 2003). The partnership will see the two organisations work… Continue reading AOP/IAB Partnership To Grow UK Online Advertising

US advertising spend rose by 7.0% during the first three quarters of the year, to reach $89.6 billion, according to the latest figures from TNS Media Intelligence/CMR. This shows that the US market is continuing its steady climb back to positive growth. The broadcast sector saw spend rise by 4.5% to $46.9 billion during the… Continue reading US Adspend Rises 7% In First Three Quarters

ISBA’s annual conference will take place on 3 March next year with a range of speakers including Culture Secretary, Tessa Jowell, who will outline the Government’s expectations of advertisers. The one day event, which takes place at the London Hilton, will attempt to address a range of key current issues for UK advertisers, including extending… Continue reading Jowell To Address Advertisers At ISBA Conference

Business press advertising expenditure in the US rose by 3.3% during October, although page volumes were down by 2.8%, according to the latest data from American Business Media (ABM). In the year to date spend was up by 0.4% and pages were down by 3.6%. “As predicted, the fourth quarter is up a little over… Continue reading US Business Press Advertising Up 3% In October

There is often a clear distinction between what media planners perceive to be effective forms of advertising and what consumers say they actually consume, according to a report out this week. A survey carried out by InsightExpress for Mediapost found that planners and buyers have particular faith in network TV and magazines. More than half… Continue reading Media Industry Ponders Ad Survey Results

The online advertising industry will be celebrating this Christmas with the latest figures showing that adspend topped £151 million in the first half of this year to give the sector a record market share of 2%. Research published by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers shows that online advertising reached record levels in the… Continue reading Research Shows Online Advertising Boom In 2003

The economy is still weak and as a result marketing activity has been limited, according to a new US survey. However, it would appear that conditions have bottomed out and marketers are confident of a revival in 2004. Patrick Marketing Group interviewed 125 marketing executives last month and more than 75% said that the economy… Continue reading US Marketers Gear Up For Improved 2004

Spending on marketing and communications in the world’s major markets is set to rise by 4.4% next year, according to a study carried out by the French advertising group Havas. The report, published in conjunction with the London Business School, claims that expenditure on traditional advertising will grow 4.2% in 2004 with spend on market… Continue reading Havas Foretells Growth In Marketing Spend

The newly updated advertising spend, growth and share forecasts from Jack Myers Report are shown below. For a comparison of all the latest advertising forecasts click here. US Advertising Growth, Spend & Share Forecasts By Medium 2002-04  Medium  2002  2003  2004    % Growth  Spend ($m)  % Share  % Growth  Spend ($m)  % Share  %… Continue reading Revised US Advertising Forecasts From Jack Myers