More Ad Revenue articles

Internet advertising revenues in the US grew by 20% in the third quarter of the year to reach $1.7 billion, according to the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). “We believe the fundamentals of interactive advertising will further drive industry revenues. The 5% quarter over quarter growth further demonstrates that… Continue reading US Internet Advertising Revenue Rises 20% In Q3

Universal McCann’s chief advertising prognosticator, Robert Coen, this week unveiled his latest predictions for the fortunes of the US market. Coen raised his US forecast for 2003 growth from June’s 4.6% to 5.2% and his 2004 estimate has been taken up from 6.5% to 6.9%. Coen is predicting that US adspend will outpace GDP’s growth… Continue reading Coen Raises US Advertising Growth Forecasts

UK advertising will grow by 3.0% this year, before rising to 5.5% in 2004, according to the latest set of forecasts from Universal McCann‘s Robert Coen. This is a little stronger than the growth figures predicted for most other major European advertising markets. Most key industrialised countries outside the US are just beginning to see… Continue reading UK To Lead European Ad Growth, Says Universal McCann

A growing confidence in the UK advertising sector had not yet boosted revenues by the third quarter of the year, with Advertising Association figures showing a nominal rise of just 0.2% year on year and a decline of 2.6% after adjusting for inflation. It was a mixed performance during the period, with radio and outdoor… Continue reading UK Advertising Shows Real Terms Decline In Q3

Global display advertising expenditure will rise by 4.7% next year, with Europe and the UK under-performing the average whilst the US continues to drive the recovery. According to the latest set of forecasts from ZenithOptimedia, the UK’s major media spend will rise by 3.2% in 2004 in current currency terms; this follows a 1.1% rise… Continue reading Conditions Are Firming For Ad Recovery, Says ZenithOptimedia

Economic conditions are ripe for a spurt in advertising and global spend is set to rise by 5.0% next year, up from 2.1% in 2003, according to updated forecasts from Merrill Lynch. Fourth quarter advertising pacings in the US are looking weak (see US Q4 Advertising Weak, But Broker Positive On 2004) and the growth… Continue reading Ad Growth To Accelerate In 2004, Says Merrill Lynch

There were further signs of an upturn in the advertising market during November as industry bodies reported increased revenues and media bosses pronounced themselves content with the pace of growth. 2003 has been a mixed year but it is ending on a high note and indications for the next twelve months are broadly positive. Jerry… Continue reading INSIGHTanalysis: Media Healthcheck – November 2003

Outdoor advertising continued to perform strongly in the three months to September with revenue increasing by 6.6% year on year to more than £195 million, according to the latest figures from the Outdoor Advertising Association. The data for the third quarter represents an increase of 9.5% for the first nine months of the year and… Continue reading Q3 Gain Makes Outdoor The UK’s Fastest Growing Medium

The European online display advertising market will grow by 12.5% to â‚Ź793 million in 2003 and almost double by 2008 to â‚Ź1.4 billion, according to a new report from Forrester Research. Forrester defines online display advertising as banner ads, sponsorships, slotting fees, interstitials and rich media. The combined revenue from these formats is expected to… Continue reading European Online Display Market To Double By 2008

Radio advertising revenues in the US declined by 1.0% during October, as weak local spend more than offset the gain from the national sector. According to figures from the Radio Advertising Bureau (RAB), quoted by Merrill Lynch, local adspend fell by 2% year on year during the month, whilst national was up by 1%. This… Continue reading US Radio Revenues Dip By 1% During October