Welcome to the Brief for Monday 8th December, The Media Leader’s round-up of media news.

Made-for-advertising (MFA) sites are thriving and causing the “sloppification” of the internet. It’s time they were stopped and adland has the power to turn off the tap, says Ogury’s Benjamin Lanfry.

If Meta can meet the IAB’s Gold Standard Certification whilst, as Reuters reported, the platform generated $16bn in ad revenue from scams and banned goods, then what is the role of the standard?

EssenceMediacom and Tesco take home the double for advertiser of the year and the grand prix award from the Newsworks Awards 2025

Five years on from its initial launch, the climate action program has released new insights which further evidence the competitive advantage businesses have in going green.

Outgoing and incoming Isba directors general Phil Smith and Simon Michaelides speak about the next stages of Origin, loss of trust between agencies and clients, challenges facing CMOs, and whether there should be an Isba for small businesses.

The brief – The Media Leader’s daily round-up of media news.

By absorbing Interpublic, Omnicom becomes the world’s biggest agency group but also its biggest target. In a market where scale forces prices down and clients have the upper hand, this acquisition won’t fix the problem. It accelerates it.

The Media Leader’s daily round-up of news for Thursday 27 November 2025.

TikTok is the UK’s fourth-largest beauty retailer. Content creators and the cosmetics industry are bracing themselves for Wicked: For Good, says Siobhan McDade.