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Channel 4 plans to rebrand its on-demand service in a bid to help audiences “better navigate the abundance of choice in the digital world”.

In brief: Clear Channel has won the outdoor advertising contract for Centre:MK, the major UK shopping centre in Milton Keynes. 

Now is the time to reassess other channels more broadly and understand how they can reach different audiences.

Unilever has said it will continue to increase spend in brand and marketing in the second half of 2022 in its latest quarterly results.

Focussing on quantity over quality media in difficult times will result in short- and long-term damage to your brand, warns the CEO of Raconteur.

Sky Media has launched a campaign for its targeted TV platform AdSmart to encourage small and medium sized businesses to advertise on TV.

Ignoring the needs of these women is not only ageist, it is bad business.

Effectiveness data collected quickly during a crisis can soon become obsolete when the markets are volatile to change.

“Trading conditions are at their worst since the Covid outbreak”, reports author warns.

The Media Plan: Business-to-business internet service provider Vorboss has rejected traditional media strategy to drive awareness in a small hard-to-reach audience and low interest category.