Mediatel Events’ recent Future of TV Advertising Global showed the extent of audience and media fragmentation and made the case for more collaboration.
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A recent global review of automation in the radio buying process by Egta highlighted the need for digital transformation in some markets and offered advice from those that have already tackled the issue.
From changing government regulation to the passing of the Queen and the sale of Twitter to Elon Musk, to say 2022 has been an eventful year in media and the world more generally would be an understatement.
Jean-Philippe Amos tells The Media Leader about joining the outdoor ad tech startup and what the biggest factor for success in media sales is.
It’s hard to read incredibly positive things about TV advertising and yet be compelled to argue with them, but sometimes you have to, says Thinkbox’s Matt Hill.
As the Musk-Twitter media circus continues, major international news organisations should be planning a rescue package for when the curtain finally falls.
The Media Leader spoke to media agency execs, broadcasters, intermediaries, specialists and columnists to find out their thoughts on the most significant change in media this year.
From returning to the new normal, changing ownership of tech giants and grim forecasts, Bob Wootton outlines his media standouts for this year.
Data from Lumen and TVision’s attention panel reveal how much people’s eyeballs have been as glued to World Cup ads as they have been to World Cup matches.
NBCUniversal has hired Maggy Chan as managing director and executive vice president of global advertising and partnerships.