More Advertising articles

A pre-roll YouTube ad for Planet Woo has been found to be “likely to cause serious and widespread offence” to a general audience. 

Digital advertising will not be “immune” from tightening marketing budgets, IAB’s UK chief has warned, after the trade body found the market grew 15% in the first half of 2022.

“Given everything that’s going on in the world at the moment, [demand] would be a little bit less than that amazing surge last year,” Lindsey Clay tells The Media Leader.

100% Media 0% Nonsense: We expect some tough conversations ahead as we champion three important issues in 2023 to bring about a better media industry. 

Radio has been named Europe’s most trusted medium again in new research by the European Commission.

In brief: Uber has launched an advertising division with Uber Journey Ads and sponsored listings.

Netflix has long benefited from the illusion that it is a tech company, rather than ‘just’ a media company. History is now repeating itself as the streaming giant prepares to launch an advertising platform.

In brief: NABS’ 2022 pitch training programme Fast Forward has raised £50,000 for the industry charity after crowning six rising stars overall winners. 

The Media Plan: Pet food brand Lily’s Kitchen has leveraged out-of-home, radio, and podcasts to target new Gen Z and Millennial “pet parents” at key times of day.

Main media marketing budgets fell for the first time since the beginning of 2021, according to the latest Bellwether survey.