Where marketing principles have been followed, they seem to work. But there are still too many instances today where it has never been tried, writes Hearts & Science’s strategy chief.
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In brief: Sports news publication The Athletic has launched an emergency football hotline for Fifa World Cup.
Acast has added keyword targeting to its suite of tools so advertisers can target words and phrases at episode level.
100% Media 0% Nonsense: Commercial media could prove remarkably resilient in this recession compared to previous downturns, writes the editor.
Advertising needs to explore how to promote sustainable behaviours to the most affluent and highest carbon emitters in society, Ad Net Zero’s Global Summit heard today.
The Trade Desk registered 31% growth, ahead of the market for other tech companies posting single-digit growth.
A more inclusive approach fuelled by better cultural intelligence, and having the right people in the room, is more likely to result in long term growth for brands.
Media owners and agencies must put rivalries aside to share best practice and establish a common measurement to reduce carbon on media plans, a panel at Ad Net Zero’s Global Summit has warned.
ITV’s advertising revenue dipped slightly compared to its record year last year, but total revenue was boosted by double-digit growth in ITV Studios.
When brands need to make budgets work harder, leaning in to programmatic supply chain can save costs.