More Advertising articles

Making people care about diversity is the easy part, now we have to make sure they keep caring, argues Reach’s D&I chief.

Many seeking an alternative to Twitter have moved to Mastodon, an interconnected platform of decentralized, self-hosted microblogging sites. What will be the knock-on effect for advertisers?

The start-up wellness brand is inviting shoppers to filter for ‘horny’ and ‘reset’ in its new online concept store which aims to challenge “toxic” norms like fast fashion.

Omnicom’s Phil Rowley speaks to Omar Oakes about the science of predicting, whether predictions are getting harder and whether brands are becoming more conservative when it comes to innovation in media and marketing.

In brief: Sky Glass has become the first non-grocery partner on Deliveroo’s advertising platform.

In brief: Ozone has partnered with integrated creative, marketing, and advertising agency AKA on the capability’s first campaign.

Odeon Cinemas Group, Europe’s largest cinema operator, has launched a new series of pre-show idents which will be shown across its UK and Ireland cinemas.

In brief: Bauer Media has raised £1m to support grassroots sports organisations around the UK.

Using the right ad formats, quality media and appropriate creative to engage audiences should be as important as optimising for attention for advertisers. 

BARB CEO Justin Sampson discusses what’s next for the UK TV measurement company as independent audience data for Netflix and Disney+ becomes available for the first time.