More Advertising articles

The Future of Media: Advertisers need a ‘change of mindset’ when it comes to targeting the gaming audience.

In brief: IAB UK has widened its Gold Standard initiative so audio, gaming and connected TV advertising companies can be certified.

In brief: The ASA has upheld a complaint from the Official UK Charts Company that Global’s “The Official Big Top 40” was “misleading”.

In brief: PubMatic and Reckitt have joined the industry alliance that encourages advertisers to commit to a carbon-reduction plan in their marketing and media activities.

In brief: Ozone, previously Ozone Project, has partnered with Autovia, a specialist automotive media business.

Spotify has introduced a bundle for Megaphone podcast publishers in the UK, Germany, France, Italy and Spain which gives them free access to Chartable and Podsights.

Predicting the future of an ever-changing industry like media marketing is a daunting task, yet that’s exactly what a panel of experts and innovators were asked to do at Mediatel’s Future of Media event.

In brief: Mail Metro Media, the advertising arm of DMG Media, has launched an identity solution connecting audiences and advertisers across its portfolio of websites.

In brief: European retail giant Unibail-Rodamco-Westfield has launched its own in-house media, brand partnerships and data solutions agency.

In brief: Samaritans and other charities have called on the UK government to incorporate safeguards for suicide and self-harm material in the Online Safety Bill.