More Advertising articles

DoubleVerify has launched DV Attention Lab to offer advertisers attention-based insights and recommendations on campaign performance.

The UK Government could spend up to a maximum of £930m over the next three years on media.

In brief: Destination Canada has used call-to-action cards on Spotify to target “high-value travellers”.

The UK has issued more sanctions against Russia after its illegal annexation of four Ukrainian regions which includes preventing access to services such as advertising services. 

The UK entertainment and media industry is forecast to reach £97bn by 2026, according to a new report by PwC. 

In brief: Ad tech company, Realytics, has partnered with French telecoms company, Bouygues Telecom to launch a single-source TV measurement solution for ads via set-top boxes.

Channel 4 has shortlisted seven brands for its £1m Diversity in Advertising Award.

In brief: IAB Europe, the trade body for digital advertising, has announced a Sustainability Standards Committee which will create “new standards for the delivery of digital advertising”.

“Keep me company” was shown to be another need state for commercial audio listening .

In brief: Teads, the global programmatic platform, has added connected TV inventory to its platform.