More Advertising articles

Before making any hasty judgements about the life and death of TV in your media mix, brands should take a step back and look at the whole picture.

The future of radio in the car is “under threat” from Big Tech, Radioplayer’s director of auto partnerships has warned.

Media planners need to balance planning for both active and passive attention or risk limiting scale and incurring incremental costs, Radiocentre’s Tuning In conference heard.

There is still a gap between advertising professionals and the average consumer in media consumption habits and attitudes in the UK, new Thinkbox research has revealed.

Global retail media is likely to surpass the $100bn mark this year, according to WPP’s media-buying arm GroupM.

In brief: Commerce media company Criteo has launched a self-service demand-side platform that enables advertisers to reach audiences on retailer websites and offsite with programmatic inventory.

The ARF initiative is an important next step in the evolution of attention measurement, writes The Attention Council CEO.

In brief: Netflix has reportedly estimated that its soon-to-launch advertising-supporting tier will reach about 40 million viewers by the third quarter of 2023

With a cookie-less future on the horizon, alternative solutions to data and audience curation will be make or break for brands to prove return on adspend, warns Yahoo’s head of EMEA.

The United Nations, in consultation with CAN, has released a number of tips for media organizations to communicate on the topic of climate change.