More Advertising articles

Effective marketing reminds us the power of when advertising, brand and business work together, writes Laurence Green.

100% Media 0% Nonsense: This week we want media leaders to help us shape the values and causes we will champion in 2023. But all the while we need to remember what is keeping advertisers up at night, writes the editor.

Channel 4 has created a bespoke ad break with Boots, Co-Op, giffgaff, Go.Compare, Lidl, Nationwide Building Society and Vodafone.

In brief: ITV has launched a Backing Business Fund with Travel Weekly to “supercharge” growth for the travel industry.

Partner content: The report uncovers latest trends in the dynamic advertising TV space and highlights the intricate nature of emotional responses to ads.

EA Sports has launched a campaign targeting football fans and gamers by using programmatic OOH to upweight activity against key Premier League match days and stadiums.

Beauty brand Clarins has launched its first campaign on connected TV to target women aged 35 and over with an interest in beauty.

First, recognise the blind spot in our current marketing theory.

Global has issued a guide to agencies and advertisers around the limits to its terms and conditions set to be introduced to all of its radio ads in December.

This downturn is different. ‘Economic re-organisation’ is a more helpful description for those looking to tailor their strategies, writes the7stars’ head of analytics.