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A further 100 members will be admitted into the club, which aims to help leaders share challenges and shape solutions for the industry.

Media planning needs to focus on memorability and how media, targeting and creative work together to make brands memorable. Here’s how to hack the memory code.

In a changing social landscape, brands must reassess how they view “performance”, moving from focusing on the bottom of the funnel to creating full-funnel strategies.

Adwanted Group, parent of The Media Leader, has announced its 10th acquisition with Teeps, a specialist in digital audience activation. The move follows the integration of MediaSpecs in December 2024. It marks another step forward in the digital transformation of Adwanted, which was historically rooted in traditional media such as TV, radio, OOH and print. Founded… Continue reading Adwanted Group accelerates digital shift with acquisition of Teeps

The big media agencies are damaging the outlook for UK broadcasters through opaque trading practices that do not give them a fair share of client spend.  

The Allwyn UK CEO will succeed Alessandra Bellini, who will continue to work with the organisation as UK chair of Ad Net Zero.

A deal was signed in 2016, with the companies relaunching the site the following year.

Engagement through rage can drive users away. Smart platforms will attract those seeking more positivity, providing advertisers with greater environments to spend.

The industry has been over-reliant on cookies for too long. But they’ve become a distraction while larger, more damaging practices have continued unchallenged. It’s not really about cookies — it’s about privacy.

Netflix’s shift to focus on engagement suggests that long-term success depends much more on how subscribers are reacting to ads rather than simply how many those ads reach.