More Advertising articles

The Brazilian media company has conducted research to find what formats consumers are most receptive to.

While many would say the current remuneration model isn’t fit for purpose, we can’t seem to agree on what that “purpose” is. 

Advertisers are busy chasing the Gen Z dream, while one of our largest — and most dynamic — audience segments is relegated to the background. If Hollywood can celebrate ageing, why can’t we?

Two Google executives discussed Ad Manager’s progress in the past two years when it comes to integrations and learnings.

The streaming service believes a programme guide and linear schedule will help surface some of the best content from across its VOD catalogue along with live sport for consumers who appreciate a lean-back viewing experience.

Not all impressions are equal and different touchpoints generate varying levels of effectiveness. But how often do brands take all of these factors into account? This is where super touchpoint planning comes in.

Ads chief Priya Dogra discussed the ingredients behind Sky’s success and why the industry needs to collaborate to simplify TV for advertisers and consumers alike.

Samba TV and Simplestream spoke to The Media Leader about their work to support broadcasters’ digital transformation.

IAB UK’s James Chandler joins host Jack Benjamin to explain why he believes we’re entering a “funnel-less future” as the consumer journey gets truncated by shoppable advertising in AV formats.

Agency by Agency aims to reveal the true scale of the UK’s agency landscape, the contribution it makes to the economy and the innovation that it brings.