More Advertising articles

As advertisers navigate an evolving media landscape, where there are challenges like brand safety, measurement or content quality, streaming TV will become an invaluable channel to leverage.

The Zero Footprint Fund, following a hiatus in 2024, is now structured into three categories.

The chocolate brand decided to ramp up activity during Twixmas — a period that other brands have traditionally ignored.

From Isba’s discussions with member steering groups, we found there were common threads that ran through all of their concerns. So let’s tackle these challenges together. 

This cohort is confident yet vulnerable, shaped by digital, social media and the Covid-19 pandemic, new research suggests.

The deal allows the music video network to measure deduplicated reach and frequency of ad campaigns on mobile, desktop and CTV.

In a world of hot takes, misleading social media memes and polarising algorithms, a trusted environment for brands is a necessity.

It may be too painful to accept that what Elon Musk is doing to our industry is highly dangerous. We must all resist the urge to see this shocking behaviour as the new normal.

That small rectangle in the corner of the screen proved that advertising could work differently, viewers could have a choice and, given the option, people will engage when brands respect their time.

Founding advertiser Fiat is launching campaign during London Fashion Week.