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With the theme for International Women’s Day this year Accelerating Action, what does the industry need to prioritise in order to drive change in light of recent developments?

Net revenue declined 0.8% in organic terms but the company expects organic growth of 2% this year.

The company sold its stake in Octave to News UK last month.

The smart TV OS provider and its ad server partner offer reach to 30m European homes and are emphasising the power of retail data insights.

PPL developed a nationwide media plan for its festive prize in December and placed OOH at its centre.

It’s time to abandon a fixation with channels in favour of a content-led approach — and prepare for a future where end-to-end solutions are the norm. The definitions and techniques that have dominated marketing practices are becoming obsolete.

In a shifting landscape, marketers need to think about more than just where their social media activity appears. Proper governance is critical to reputational success.

With one week to go before the 2025 census, The Media Leader asked industry leaders what they hope to see.

A study has found that while most believe creative ideas are central to marketing, it takes an average five rounds to get an idea signed off.

Many brands still see retail media primarily as a performance channel focused on driving conversions. But it can help advertisers drive incremental reach and increase brand equity.