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Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

The Publishers Audience Measurement Company – PAMCo – has now taken over the role of the NRS in producing audience estimates for published media. Here, its CEO, Simon Redican, explains what happens next.

Outlining Johnston Press’ strategy for the newly-acquired i, chief digital officer Jeff Moriarty has said it will leverage real-time user data and have an “aggressive” social push.

It’s time to challenge the idea that out-of-home does not perform well, writes Outsmart’s Tim Lumb.

The module, available to Mediatel Connected subscribers, offers postcode level reports, doordrop planning data, a pricing calculator, consumer research and case studies.

On International Women’s Day, AOL UK’s Isobel Sita-Lumsden analyses five video advertising campaigns that have represented women in a positive and empowering way over the last year.

The ZenithOptimedia insight team shows how partnering with celebrities can sometimes do more harm than good…

AT&T is planning to introduce a “private marketplace” for a select group of advertisers where it will use Videology’s tech to buy ads on networks carried by AT&T.

Posterscope’s Nick Halas is back from Barcelona and says 2016 is going to be a transformative year for out-of-home.

A reboot of Intelligent Life, 1843 will give advertisers the opportunity to target the Economist audience in a more relaxed editorial environment.