New forecasts from the Advertising Association, published today, predict growth of £2.5 billion over the next five years.
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The relationship between agencies and start-ups is a messy world where pockets of good practice are outweighed by the bad, writes Dominic Mills.
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The new three-phase programme hopes to help improve understanding and working practices between agencies and tech start-ups.
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As the most valuable brand in the world celebrates its 40th birthday, media folk explain what Apple means to them.