More Advertising articles

The Super Bowl has once again highlighted the power and appeal of the live TV ad-spot – but advertisers need to do more to keep viewers glued to their screens, argues Total Media’s Liz Duff.

From a relentless scrapper to an agency that offers free cuddles, Carat has turned into a very different beast over the last 18 months. It’s a tale of our times, writes Dominic Mills.

Unwanted Christmas presents + consumer psychology = fascinating insights about poster creative. By ZenithOptimedia’s Richard Shotton.

Kerry Hipkiss, Jack Swayne and Hannah Fisher are to join iProspect UK’s senior leadership team and board, with immediate effect.

EXCLUSIVE: The largest single ad channel in the UK is finally set to witness a decrease in adspend this year. Warc’s James McDonald reports.

Ad-blocking is now estimated to cost publishers nearly £15bn a year – and the problem looks like it’s getting worse. It’s time for much firmer action, writes Raymond Snoddy.

Nigel Fung, David Peters and Dan Sharp have been promoted to senior sales positions.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

In the first of two exclusives analysing the latest adspend figures, Warc’s James McDonald examines a thriving out of home sector.

96% of 16-24 year olds watch video online, whereas only one in three adults aged 65+ use such services.