More Advertising articles

The wave 3 2015 report offers four periods’ worth of data that subscribers can access today (2 February), whilst a full written report will be published in the next few weeks.

UK advertising expenditure grew 6.8% year-on-year in the third quarter of 2015 to reach £4,646 million – the strongest third quarter on record.

Frustrated by the accuracy – or inaccuracy – of prediction forecasts, Richard Shotton is taking matters into his own hands…

As it faces a bleak future, Dominic Mills translates the gobbledygook flowing out of the Guardian – and, in praise of the Super Bowl and TV, challenges the industry’s obsession with precision marketing.

The expanding app economy is changing how advertisers approach mobile. Here, brands and agencies discuss what works and what doesn’t – and how marketers can win the hearts and minds of mobile consumers.

BuzzFeed’s Kate Burns explains how its mobile app has become a testing ground for all content strategies – alongside details of its virtual reality plans.

Carat’s chief strategy officer, Dan Hagen, tells Newsline how brands should be approaching mobile, and how he thinks it will impact e-commerce over the next five to 10 years.

Newsline speaks with Santander’s chief marketing officer, Keith Moor, about the growth of m-commerce and how it’s affecting his business.

In an interview with Newsline, Google’s agency head, Max Macintosh, gives his take on how brands should approach mobile app marketing – and discusses Google’s mobile business plans over the next 18 months.

Last year’s ad tech mergers and acquisitions trends suggest that the market is unlikely to slow down in 2016, writes Results International’s Julie Langley.