Brand-building is not enough. We have to be world-builders — and this requires craft and reverence for the brand, married with media smarts and technology to distribute and optimise.

James replaces Nick Wright, who is now heading the new Havas Play Network.

We have a fax machine TV trading system in the AI age. But the need for structural change can only be addressed with the full participation of the agency community.

Longley will work alongside COO David Graham, CFO Allison Gislason and CCO Mike Buckley.

Women’s sports, challenger agencies, AI developments, video fragmentation… 2025 has much in store for industry leaders.

As Isba turns 125 this year, it will step up efforts in its mission to create a transparent, responsible and accountable advertising environment.

A focus on transparency, indies versus holdcos, predators circling legacy brands… 2025 will see some big wins for those who make the right bets and fight the good fight.

For my last column as editor-in-chief, I’d like to sign off with a celebration of those that best demonstrated The Media Leader’s values of disruption, inclusion, courage and excellence this year.

The Henley Centre’s influential Media Futures 1999 analysed how the internet would impact businesses and consumers. Its authors look at how it helps us go about looking at the future of AI now.

It’s a big question. But The Media Leader went there. Here’s what some of our industry’s luminaries have to say…