Adwanted UK Adwanted UK A_ Logo
UK flag US flag FR flag
The Media Leader
  • News
    • Agencies
    • Audio
    • Cinema
    • Gaming
    • Magazine
    • Out of Home
    • Press
    • Retail media
    • Social media
    • Sustainability
    • TV
  • Opinion
    • Omar Oakes
    • Jan Gooding
    • Laurence Green
    • Nicola Kemp
    • Nick Manning
    • Phil Rowley
    • Raymond Snoddy
    • Career Leaders
    • Strategy Leaders
  • Podcast
  • Features
    • The Media Plan
    • Interviews
    • Fishbowl
    • The Media Leader Podcast
    • Video
  • Watch
  • Videonet
  • Events
  • About Us
Agencies and adtech: Less transaction, more partnership

Agencies and adtech: Less transaction, more partnership

18 Jul 2025 | Peter Wallace

As the media industry braces itself for consolidation and AI earthquakes, are agencies and adtech combining to find a new, client-centric path?

Curation and outcomes: Step in the right direction or another false dawn?
Curation and outcomes: Step in the right direction or another false dawn?
17 Jul 2025 | Nick Manning
‘Fragile confidence’ as main media budgets remain flat in Q2
‘Fragile confidence’ as main media budgets remain flat in Q2
17 Jul 2025 | Jack Benjamin
Purple Goat at 5: ‘Inclusion isn’t difficult when you have the right voices in the room’
Purple Goat at 5: ‘Inclusion isn’t difficult when you have the right voices in the room’
15 Jul 2025 | Jack Benjamin
Cindy Rose is the right choice for a CEO (but maybe not at WPP)
Cindy Rose is the right choice for a CEO (but maybe not at WPP)
14 Jul 2025 | Omar Oakes
How to hack the attention economy — with VCCP Media’s Will Parrish
How to hack the attention economy — with VCCP Media’s Will Parrish
14 Jul 2025 | Jack Benjamin

Agencies must learn when to walk away

11 Jul 2025 | Kim Berkin

Saying no or goodbye is hard. But to build a resilient, high-performing agency fit for growth, you have to be courageous enough to enforce a client filter. 

Cindy Rose announced as WPP CEO following revenue forecast downgrade

10 Jul 2025 | Jack Benjamin

The Microsoft COO has been named in the top job a day after the holding group downgraded its financial outlook.

Escape the media doom loop and reclaim the human experience

10 Jul 2025 | Chetan Murthy

When advertising experiences dehumanise, the data we get back from them is equally shallow. So we optimise for the wrong things and stop connecting with people.

Trust offers competitive edge — but businesses are failing to deliver it

10 Jul 2025 | Ellie Hammonds

An IPA and FT report has concluded that trust is not a ‘nice to have’ as companies that measure trust as a KPI are more likely to deliver stronger profits.

The power of Gen X is overlooked as older audiences drive dual-ROI effect

03 Jul 2025 | Dan Chapman

Advertisers remain fixated on youth, but failing to reach older audiences is bad for business when younger consumers turn to their elders for purchasing advice amid uncertainty.

Not dealing in principal media costs us millions, but keeps us impartial – the7stars

03 Jul 2025 | Chris Herbert-Lo

Principal media benefits media agencies’ bottom lines at the cost of operating impartially.

A focus group of synths just blew my mind

03 Jul 2025 | Simon Carr

Synthetic research can be a game changer for media strategists — so long as its limitations are taken into account.

IPA urges agencies to rethink billing structure amid ‘limited’ progress toward outcome-based pricing

02 Jul 2025 | Ellie Hammonds

Agencies need to evolve their commercial models beyond time- and resource-based pricing, especially as AI efficiencies and demand for outcome-based models increase pressure for change.

How Cannes Media Lions reflect the industry’s inflection point

26 Jun 2025 | Dan Clays

Dan Clays, CEO of Omnicom Media Group for the EMEA region and president of this year’s Media Lions, takes us inside the judging process and finds a changing industry with expanding opportunity for media.

US FTC approves Omnicom-IPG merger on condition it does not make ad decisions based on ‘political or ideological viewpoints’

24 Jun 2025 | Jack Benjamin

Analysis: The caveat could be designed to force the merged entity to advertise with media owners sympathetic to the Trump administration.

+ More Agencies

The Media Leader

Sign up now

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

Advertisement
Chart
Bar chart with 5 bars.
View as data table, Chart
The chart has 1 X axis displaying values. Range: -0.04 to 4.04.
The chart has 3 Y axes displaying values values and values.
Created with Highcharts 8.1.0
End of interactive chart.

Women's Euros Scores Big Ratings

08 Jul 2025

Data Snapshot

Data-led charts from across the UK media landscape

Mediatel logo

Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo

Latest Data Analysis

Powered by

Mediatel Connected logo
  • Consumer ABCs: Women's Weeklies
  • Consumers ABC's: News & Current Affairs
  • Consumer ABC's: Men's Lifestyle
  • Consumer ABCs: Home Interest
More Data Analysis
Contact us +44 20 7420 3252 info@uk.adwanted.com London
114 St. Martin's Lane,
London, WC2N 4BE, UK
New York
286 Madison Ave, Suite 1602,
New York, NY 10017, USA
Paris
13 rue La Fayette,
75009 Paris, France
twitter linkedin youtube flickr instagram email
© 2025 Mediatel Limited trading as Adwanted UK. Legal
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising. We need your consent for these types of cookies. To withdraw your consent or change your cookie choices, please do this through your browser settings. Otherwise, click OK to accept and continue.