Media agencies were designed to deliver curation in an analogue world. A new model is needed for a new era, one that starts with curation, AI and supply-side intelligence.
16 May 2025 | Polly Devaney
Advertising Association’s Manchester outing shone a spotlight on northern talent and creativity. The challenge is to take these hot topics and turn them into meaningful action.
Brands must make customer identity core to their media strategy. Here’s how.
The All In Census identified a narrowed C-suite gender gap, continued underrepresentation of the working class, optimism about AI, and an appreciation for hybrid working, among other takeaways.
Subtitles have become standard fare for consumers. They must become part of advertisers’ creative toolkit, too.
GroupM agencies will no longer operate as distinct business units with separate P&L statements.
The rebrand is reportedly likely to result in further consolidation and potential layoffs among GroupM’s agency brands.
Major global holdcos highlighted macroeconomic uncertainty and generally presented soft guidance updates following a tumultuous Q1.
The industry can continue to share data, enabling personalised advertising, measurement, fraud control and more, and competition has been supported. However, this isn’t over yet.
| Maria Iu
Future 100 members discussed challenges including measurement and the sheer amount of data they have to understand.
To cut through the noise, brands must focus on genuine engagement. It requires a complex understanding of attention that varies based on brand and consumer interactions with devices, content, media and platform.