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WPP Media outlines four essential trends in OOH for 2026

WPP Media outlines four essential trends in OOH for 2026

29 Jan 2026 | Ellie Hammonds

This year will be centred around optimism and growth, with the media giant arguing the “renaissance” of brand building will bring opportunities in OOH.

Havas Media Network UK clients enrolled in sustainability model. A step forward or a dead end?
Havas Media Network UK clients enrolled in sustainability model. A step forward or a dead end?
28 Jan 2026 | Ellie Hammonds
‘Fit for TV’ YouTube marketplace boosts reach for Dentsu planners
‘Fit for TV’ YouTube marketplace boosts reach for Dentsu planners
28 Jan 2026 | John Moulding
Why Serviceplan’s House of Communication wants to be structurally ‘unbound’
Why Serviceplan’s House of Communication wants to be structurally ‘unbound’
23 Jan 2026 | Jack Benjamin
IAB launches measurement advisory board in push for measurement solutions
IAB launches measurement advisory board in push for measurement solutions
22 Jan 2026 | Ellie Hammonds
Will 2026 be the year of the indie agency? With Martin Woolley and Paul Phelps
Will 2026 be the year of the indie agency? With Martin Woolley and Paul Phelps
19 Jan 2026 | Jack Benjamin

Why quality pays: the power of trusted editorial in media planning – PPA Magnetic and The Media Leader

15 Jan 2026 | The Media Leader Staff

The Media Leader and the PPA Magnetic convened senior publishing leaders, agency planners and strategists at our London head office at a roundtable discussion to discuss how trusted editorial and human connections translate into outcomes.

Nine AI tool announcements from CES 2026

09 Jan 2026 | Jack Benjamin

At this year’s CES, WPP, Omnicom, Stagwell, Reddit, Disney, Havas, NBCUniversal and Yahoo unveiled new AI features aimed at making marketing easier and more efficient.

Nigel Clarkson appointed managing director of Adwanted UK

07 Jan 2026 | The Media Leader Staff

The Media Leader’s parent company Adwanted Group today announced the appointment of Nigel Clarkson as managing director, Adwanted UK.

The Brief – Wednesday 7 January – Global’s & The Overlap, Stagwell launches AI system, US Corporation for Public Broadcasting closes

07 Jan 2026 | Ellie Hammonds

Welcome to the Brief, The Media Leader’s round-up of media news.

2026 will be the year of…

06 Jan 2026 | Jack Benjamin

Senior leaders from around the industry predict 2026 will be a year of community, trust, sport and, according to one analyst, reckoning.

The Future 100’s hopes for 2026

05 Jan 2026 | James Longhurst

As we kick off 2026, we asked members of The Media Leader’s Future 100 Club to share their aspirations for the year ahead. From sustainability and trust to talent and collaboration, here’s what the industry’s rising stars are hoping for in 2026.

Future 100 Club on their favourite Media Leader coverage from 2025

18 Dec 2025 | James Longhurst

From hard-hitting investigations of social media safety to thought-provoking op-eds on sustainability and the industry’s flagship events, The Media Leader’s coverage in 2025 sparked important conversations across the industry.

The brief – Wednesday 17 December – Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more

17 Dec 2025 | Ellie Hammonds

Welcome to the Brief for Wednesday 17 December, The Media Leader’s round-up of media news.

Our most-read stories of 2025

15 Dec 2025 | The Media Leader Staff

2025 was a year of consolidation, innovation and change, and our most read news items reflected an interest in rapidly changing TV and media agency landscapes.

What a K-shaped economy could mean for the ad market — with Kate Scott-Dawkins

15 Dec 2025 | Jack Benjamin

WPP Media’s global president of business intelligence returns to talk through its latest adspend forecast, downside economic risks, and how AI is driving growth opportunities.

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