Adwanted UK Adwanted UK A_ Logo
UK flag US flag FR flag
The Media Leader
  • News
    • Agencies
    • Audio
    • Cinema
    • Gaming
    • Magazine
    • Out of Home
    • Press
    • Retail media
    • Social media
    • Sustainability
    • TV
  • Opinion
    • Omar Oakes
    • Jan Gooding
    • Laurence Green
    • Nicola Kemp
    • Nick Manning
    • Phil Rowley
    • Raymond Snoddy
    • Career Leaders
    • Strategy Leaders
  • Podcast
  • Features
    • The Media Plan
    • Interviews
    • Fishbowl
    • The Media Leader Podcast
    • Video
  • Watch
  • Videonet
  • Events
  • About Us
It’s growth up north: Highlights from LEAD North 2025

It’s growth up north: Highlights from LEAD North 2025

16 May 2025 | Polly Devaney

Advertising Association’s Manchester outing shone a spotlight on northern talent and creativity. The challenge is to take these hot topics and turn them into meaningful action.

Just 1.5 seconds is enough for ad recall, new attention study reveals
Just 1.5 seconds is enough for ad recall, new attention study reveals
16 May 2025 | Maria Iu
Can principal media be good, actually?
Can principal media be good, actually?
16 May 2025 | Jack Benjamin
He calls it a batch: What strategists need to know about location
He calls it a batch: What strategists need to know about location
15 May 2025 | David Wilding
Future 100: Industry still too ‘gung ho’ in jumping on trends
Future 100: Industry still too ‘gung ho’ in jumping on trends
14 May 2025 | Maria Iu
The future of media is not Group Men
The future of media is not Group Men
13 May 2025 | Nicola Kemp

AI and curation are the media agency evolution imperatives

12 May 2025 | James Leaver

Media agencies were designed to deliver curation in an analogue world. A new model is needed for a new era, one that starts with curation, AI and supply-side intelligence.

The cause of, and solution to, most media headaches? It’s the identity, stupid

09 May 2025 | Ben Foulkes

Brands must make customer identity core to their media strategy. Here’s how.

All In Census: Majority enjoy working in adland despite lack of belief in positive impact

08 May 2025 | James Longhurst

The All In Census identified a narrowed C-suite gender gap, continued underrepresentation of the working class, optimism about AI, and an appreciation for hybrid working, among other takeaways.

The power of words: why subtitles are the next untapped advantage in advertising

08 May 2025 | Melike Amin

Subtitles have become standard fare for consumers. They must become part of advertisers’ creative toolkit, too.

GroupM to retain agency brands as ‘client service brands’

07 May 2025 | Jack Benjamin

GroupM agencies will no longer operate as distinct business units with separate P&L statements.

GroupM ‘set to rebrand’ to WPP Media amid consolidation

06 May 2025 | Jack Benjamin

The rebrand is reportedly likely to result in further consolidation and potential layoffs among GroupM’s agency brands.

Uncertainty and soft guidance as holding groups struggle for growth in Europe

06 May 2025 | Jack Benjamin

Major global holdcos highlighted macroeconomic uncertainty and generally presented soft guidance updates following a tumultuous Q1.

Where next in a post-Privacy Sandbox world

02 May 2025 | James Rosewell

The industry can continue to share data, enabling personalised advertising, measurement, fraud control and more, and competition has been supported. However, this isn’t over yet. 

Future 100: Agencies offer valuable ‘healthy scepticism’ for brands

02 May 2025 | Maria Iu

Future 100 members discussed challenges including measurement and the sheer amount of data they have to understand.

Everything you wanted to know about attention but were too afraid to ask

01 May 2025 | Simon Carr and Tessa LeGassick

To cut through the noise, brands must focus on genuine engagement. It requires a complex understanding of attention that varies based on brand and consumer interactions with devices, content, media and platform.

+ More Agencies

The Media Leader

Sign up now

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

Advertisement
Chart
Bar chart with 3 data series.
View as data table, Chart
The chart has 1 X axis displaying values. Range: -0.5 to 0.5.
The chart has 2 Y axes displaying values and values.
Created with Highcharts 8.1.0
End of interactive chart.

Q1 2025 Rajar monthly usage

15 May 2025

Data Snapshot

Data-led charts from across the UK media landscape

Mediatel logo

Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo

Latest Data Analysis

Powered by

Mediatel Connected logo
  • Consumer ABCs: Women's Weeklies
  • Consumers ABC's: News & Current Affairs
  • Consumer ABC's: Men's Lifestyle
  • Consumer ABCs: Home Interest
More Data Analysis
Contact us +44 20 7420 3252 info@uk.adwanted.com London
114 St. Martin's Lane,
London, WC2N 4BE, UK
New York
286 Madison Ave, Suite 1602,
New York, NY 10017, USA
Paris
13 rue La Fayette,
75009 Paris, France
twitter linkedin youtube flickr instagram email
© 2025 Mediatel Limited trading as Adwanted UK. Legal
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising. We need your consent for these types of cookies. To withdraw your consent or change your cookie choices, please do this through your browser settings. Otherwise, click OK to accept and continue.AcceptPrivacy policy