Analysis: The opt-out model marks a significant step forward, however, scratching beneath the surface there are concerns the scheme doesn’t go far enough.
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Dentsu UK and Channel Factory have pioneered a curated marketplace that makes brand-safe, high-quality YouTube content available for brand campaigns seeking incremental reach beyond linear and BVOD.
Tom Laranjo speaks to The Media Leader about why Serviceplan Group restructured its agencies under the House of Communications banner, and his plans for the new entity.
The board features the likes of Google, Meta, WPP, TikTok and Mail Metro Media and signals a push to address digital measurement challenges.
Podcast: The co-founders and chairs of the Alliance of Media Independents discuss their plans for expansion and why indies might be the beneficiaries of a consolidating agency landscape.
The Media Leader and the PPA Magnetic convened senior publishing leaders, agency planners and strategists at our London head office at a roundtable discussion to discuss how trusted editorial and human connections translate into outcomes.
At this year’s CES, WPP, Omnicom, Stagwell, Reddit, Disney, Havas, NBCUniversal and Yahoo unveiled new AI features aimed at making marketing easier and more efficient.
The Media Leader’s parent company Adwanted Group today announced the appointment of Nigel Clarkson as managing director, Adwanted UK.
Welcome to the Brief, The Media Leader’s round-up of media news.
Senior leaders from around the industry predict 2026 will be a year of community, trust, sport and, according to one analyst, reckoning.