What does it say about confidence in our industry that we still have to give marketers guidance about how to run fair pitch processes?
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| Maria Iu
The holding group reported a decline in revenue and profit, halved its dividend and announced a strategic review.
The advertiser trade body has released a Pitch Consultant Guide to encourage brands to consider value, transparency and capability, not just cost, in the agency selection process.
Agentic AI and social commerce have reshaped visibility and transaction, turning media into a storefront. Fashion and beauty brands are rethinking their advertising approach in this new world.
The US partnership covers TV, streaming, audio and cross-platform ad performance.
The agency’s leadership believes Kite Connect will help brands diversify their AV media mix with an outcomes-driven, cross-channel approach.
The spread of misinformation, disinformation and hate isn’t just a tech problem. It’s a business model problem. And advertisers must be part of the solution.
Barb data has delivered the TV industry a new narrative about UK YouTube audiences. Will it change advertiser behaviour?
Brands have pivoted towards projects when it comes to creative work. But media agencies should not assume they are safe. The seeds of a more transactional mindset are already visible.
2025 is a breakthrough summer for women’s sport. A new report by Havas Play envisions what the future could be in 10 years if brands and fans lean in.