The big platforms continue to grow and brands keep pumping the fruit machine for that ill-defined ‘win’. But agencies can win this match against the giants.
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From networking to training, experts from Nabs, Grace Blue, Conker and more share advice about how to navigate this period.
This is why human-led content needs a compass more than ever: values can’t be faked. You can’t prompt your way to perspective.
Peter Field has shown us the silver bullet in the argument for advertising. To me, this means brand will assume renewed importance for marketers. About time.
The holding group has rebranded its media investment arm to WPP Media, a “fully integrated, AI-powered company”.
A campaign last Christmas used a distinctive mix of media placements to showcase the brand’s premium credentials.
Talking to a child will show you that some of the best insights about effective media strategy can come from the simplest of observations.
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A new report from the alliance identifies key challenges and commits to shared goals.
The size of their business, the breadth of their offerings and their economic model leave the largest publicly listed agency groups vulnerable in the AI revolution. The next few years will see growing dominance of a different breed of agency.
The AMI, founded in January, now claims its members collectively exceed WPP’s annual media billings.