The big platforms continue to grow and brands keep pumping the fruit machine for that ill-defined ‘win’. But agencies can win this match against the giants.
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A campaign last Christmas used a distinctive mix of media placements to showcase the brand’s premium credentials.
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A new report from the alliance identifies key challenges and commits to shared goals.
The size of their business, the breadth of their offerings and their economic model leave the largest publicly listed agency groups vulnerable in the AI revolution. The next few years will see growing dominance of a different breed of agency.
The AMI, founded in January, now claims its members collectively exceed WPP’s annual media billings.
