Total marketing budgets rebounded after Q1’s downward revision, but a lack of growth in main media budgets suggests an embrace of short-termism, the latest IPA Bellwether shows.
More Agencies articles
The disability and inclusion agency’s Martyn Sibley and Dom Hyams share lessons from their first five years, the business case for disability representation and why inclusivity shouldn’t take a backseat in media investment.
WPP’s new CEO has an extraordinary CV. But Rose’s appointment signals a deeper crisis in advertising: the people running it no longer believe it’s a creative business.
VCCP Media’s chief strategy officer joins host Jack Benjamin to discuss research into how distinctive brand assets are key for maximising attentive impressions.
Saying no or goodbye is hard. But to build a resilient, high-performing agency fit for growth, you have to be courageous enough to enforce a client filter.
The Microsoft COO has been named in the top job a day after the holding group downgraded its financial outlook.
When advertising experiences dehumanise, the data we get back from them is equally shallow. So we optimise for the wrong things and stop connecting with people.
An IPA and FT report has concluded that trust is not a ‘nice to have’ as companies that measure trust as a KPI are more likely to deliver stronger profits.
Advertisers remain fixated on youth, but failing to reach older audiences is bad for business when younger consumers turn to their elders for purchasing advice amid uncertainty.
Principal media benefits media agencies’ bottom lines at the cost of operating impartially.