GroupM’s latest research and a Jamie Paterson chant both highlight the importance of local pride and regional nuance — and why brands and strategists must understand this.
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| Maria Iu
A roundtable of Future 100 participants also discussed the urgent need to not just attract but retain talent in an era when DEI progress feels like it’s going backwards.
Return-to-office mandates, relentless bias, a widening pay gap… why are we looking the other way while a steady stream of female talent exits the industry?
Media agencies were designed to deliver curation in an analogue world. A new model is needed for a new era, one that starts with curation, AI and supply-side intelligence.
Brands must make customer identity core to their media strategy. Here’s how.
The All In Census identified a narrowed C-suite gender gap, continued underrepresentation of the working class, optimism about AI, and an appreciation for hybrid working, among other takeaways.
Subtitles have become standard fare for consumers. They must become part of advertisers’ creative toolkit, too.
GroupM agencies will no longer operate as distinct business units with separate P&L statements.
The rebrand is reportedly likely to result in further consolidation and potential layoffs among GroupM’s agency brands.
Major global holdcos highlighted macroeconomic uncertainty and generally presented soft guidance updates following a tumultuous Q1.