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Neurodivergence can unlock opportunities to improve advertising relevance and effectiveness. Here’s where we can start. 

To truly minimise the industry’s environmental impact and create transformation across the ecosystem, advertising and media businesses must examine their own emissions.

When Omnicom and IPG merge, nothing really changes apart from some agency brands get shut down and a lot of people lose their jobs. The big holding groups remain one homogenous blob. 

A deal was confirmed on Monday.

Nick Manning has decided to write to Santa this year for the first time. Will he get his wishes?

GroupM’s president of global business intelligence breaks down the latest This Year Next Year report and why it presents optimism about digital-driven global adspend growth despite uncertain economic conditions.

UK traditional ad revenue will grow more modestly, but overall market growth of 11.2% will put it behind just the US and France.

In a frank speech to an audience of media researchers, Bullis warned that attribution is bad and ‘getting worse’, brands should experiment more and the UK industry risks being ‘overly proud’ of audience panels.

As more people move to CTV, AI-enabled tech can help advertisers protect media quality, reduce waste and maximise their investments while overcoming some of CTV’s challenges.

The Kite Factory created an immersive experience of the zoo’s penguin enclosure to stand out in the busy summer period.