Every media channel is seemingly a Swiss Army knife that can do everything now, but we’ve forgotten that channels have their own special set of superpowers. Let’s look at OOH to understand the problem.
More Agencies articles
Any improvements in measurement should be welcomed. But what if Barb’s development does more harm than good? Does reporting on just 200 channels actually say anything?
Brand Insights AI aims to empower brands to understand and optimise their presence on leading large-language models used for AI search.
What does it say about confidence in our industry that we still have to give marketers guidance about how to run fair pitch processes?
| Maria Iu
The holding group reported a decline in revenue and profit, halved its dividend and announced a strategic review.
The advertiser trade body has released a Pitch Consultant Guide to encourage brands to consider value, transparency and capability, not just cost, in the agency selection process.
Agentic AI and social commerce have reshaped visibility and transaction, turning media into a storefront. Fashion and beauty brands are rethinking their advertising approach in this new world.
The US partnership covers TV, streaming, audio and cross-platform ad performance.
The agency’s leadership believes Kite Connect will help brands diversify their AV media mix with an outcomes-driven, cross-channel approach.
The spread of misinformation, disinformation and hate isn’t just a tech problem. It’s a business model problem. And advertisers must be part of the solution.