Experian will provide the collective with valuable data insights to aid effective campaign strategy.
More Agencies articles
The analyst spoke to The Media Leader in Cannes about whether the industry has got better at marketing.
At a briefing session in Cannes, executives announced new tools for advertisers and laid claim to being the home of search.
With the Converged.AI suite and launch of Vermeer, Havas is “entering a new phase”, said Yannick Bolloré.
It’s been a challenging year so far and it will have undoubtedly affected our mental wellness. Ask yourself and your team these four important questions.
If the job of running an agency holding company has become performative, constrained and algorithmic, why pretend it requires a human?
The group now expects global ad revenue to grow 4.9% to $979bn this year. The UK also received a downgrade due to macroeconomic uncertainty and the forthcoming LHF ban.
Stagwell News Network has launched in partnership with eight publishers as a new study of US adults found rising news consumption and greater ad lift among engaged news consumers.
Lindsay Hong, co-founder and CEO of the SaaS company, explains how big data can now be used to predict which creative assets work best in different media environments.
The group has also for the first time provided a split view of ad revenue, comparing how the top 350 largest global brands spend relative to SMBs.