The All In Census identified a narrowed C-suite gender gap, continued underrepresentation of the working class, optimism about AI, and an appreciation for hybrid working, among other takeaways.
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Subtitles have become standard fare for consumers. They must become part of advertisers’ creative toolkit, too.
GroupM agencies will no longer operate as distinct business units with separate P&L statements.
The rebrand is reportedly likely to result in further consolidation and potential layoffs among GroupM’s agency brands.
Major global holdcos highlighted macroeconomic uncertainty and generally presented soft guidance updates following a tumultuous Q1.
The industry can continue to share data, enabling personalised advertising, measurement, fraud control and more, and competition has been supported. However, this isn’t over yet.
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Future 100 members discussed challenges including measurement and the sheer amount of data they have to understand.
To cut through the noise, brands must focus on genuine engagement. It requires a complex understanding of attention that varies based on brand and consumer interactions with devices, content, media and platform.
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Specsavers’ head of media, connections planning and insights joins Jack Benjamin to discuss how the retail chain has built a strong brand through consistent creative messaging and media investment.