The ex-GroupM EMEA CEO joins PMG amid a global expansion effort.
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Stacy DeRiso discusses what sets her agency apart from competitors and how she’s leading her staff amid a transitory period as Omnicom awaits approval on its plan to buy Interpublic.
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CPD brings real business results. Here’s how to measure CPD’s value to show that it’s more than a perk or luxury.
Agencies in the north are dynamic, specialist and thriving, but there’s an investment gap compared with their London counterparts. This presents a huge opportunity.
Today’s attention economy is fluid, meme-driven, game-infused and influencer-fuelled. Brands can no longer rely on linear storytelling. The best modern storytelling is multiplayer.
