Hearts & Science tapped into passion points and creative pursuits to highlight The National Lottery operator’s message.
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Wavemaker helped William Hill sponsor football docu-series Gaffer, supporting the campaign with a multichannel media plan aimed at extending the brand’s reach beyond game day.
The refreshed app, now called Publishing, includes more data and features, as well as a better user interface.
Some media trends, just like fashion crazes, could be rad today and cheugy tomorrow. Corduroy offers us some learnings about staying in style when it comes to strategy.
The way that advertisers approach brand safety needs to change in a new political era and it will require hard work from marketers.
Findings of the survey will inform an updated action plan that helps businesses create a more inclusive workplace.
Tequila Rose went big with a Manchester-based gala event, with support from a media plan focused around social media, radio, and OOH.
These principles represent a major opportunity for advertisers to build a more responsible and trustworthy media environment for everyone, writes the co-founder of Conscious Advertising Network.
One of The Media Leader’s inaugural Future 100 manifestos — to improve working conditions for neurodivergent people in media and advertising — has been developed into an industry initiative.
Parts of the ad industry are in rude health; but the particular issues agencies face is a key challenge for anyone who wants our industry to do better.