Advertisers have a challenge on their hands when Gen Z are struggling with the concept of truth and represent a wide range of worldviews as they face up to close-to-home concerns.
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James Townsend speaks to The Media Leader about the challenger agency group’s plans and how it is scaling an “entrepreneurial culture” in new markets.
Advertising is an increasingly important business discipline that is gaining a political dimension. This could lead to new and different decisions in where adspend goes.
The constant ghosting, in various guises, speaks poorly to the trust, integrity and “values” that this industry supposedly embraces.
| Maria Iu
New division will provide research, advisory and consulting services to the industry for businesses looking for a competitive edge.
As well as bragging rights, winners will also receive excellent prizes generously donated by Isba, the AA and the IPA.
Exclusive: Daniel Chapman and Susan Kingston-Brown explain why the IPG Mediabrands agency wants to replace the funnel with a non-linear philosophy grounded in its proprietary Brand Pattern Model.
Agencies must rethink the very foundations of how they work by becoming trusted advisors that can simplify complex technologies and turn them into actionable strategies for brands.
Investing in young talent is crucial and Nabs’ programme helps people get excited about the breadth and depth of opportunities in the industry.
The old Media Mind contest featured those who helped revolutionise the industry. Perhaps today’s budding competitors will be just as inspired to reinvent this business.