A shadow internet is emerging that isn’t the dark web or criminal. It’s lighter, faster, and crafted not for humans but for machines.
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Stacy DeRiso discusses what sets her agency apart from competitors and how she’s leading her staff amid a transitory period as Omnicom awaits approval on its plan to buy Interpublic.
There will be winners and losers in this new world. The time is now for indies, which can price their services in a better way and be transparent in their use of data and money.
CPD brings real business results. Here’s how to measure CPD’s value to show that it’s more than a perk or luxury.
Agencies in the north are dynamic, specialist and thriving, but there’s an investment gap compared with their London counterparts. This presents a huge opportunity.
Today’s attention economy is fluid, meme-driven, game-infused and influencer-fuelled. Brands can no longer rely on linear storytelling. The best modern storytelling is multiplayer.
The Media Leader introduces the quarter-finalists of the return of Media Mind.
Radiocentre’s High Gain Audio study has demonstrated that audio is one of the most profitable media channels.
Nabs’ Advice Line lead answers submitted questions on topics relating to redundancy, networking, and supporting working mothers, among others.
The industry needs people who can think holistically, move fluently between data and culture, and bring a point of view. In the final part of this mini series, find out what else the future planner needs.