Media planning can feel like an elusive practice to those outside of agencies, so The Media Leader wanted to get a peek at what a standard day looks like. Here is what Mediahub’s Pranjali Gaonkar daily diary looks like.
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The Media Leader’s content director James Longhurst hosted a panel on the challenges clients and agencies face throughout the year as they seek to meet and exceed boardroom expectations.
Stagwell’s ties to Israel may have prompted it to postpone a recent industry gathering, but have they also reignited a long-standing debate about subcontracting for discretion?
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Stacy DeRiso discusses what sets her agency apart from competitors and how she’s leading her staff amid a transitory period as Omnicom awaits approval on its plan to buy Interpublic.
There will be winners and losers in this new world. The time is now for indies, which can price their services in a better way and be transparent in their use of data and money.
CPD brings real business results. Here’s how to measure CPD’s value to show that it’s more than a perk or luxury.
Agencies in the north are dynamic, specialist and thriving, but there’s an investment gap compared with their London counterparts. This presents a huge opportunity.
Today’s attention economy is fluid, meme-driven, game-infused and influencer-fuelled. Brands can no longer rely on linear storytelling. The best modern storytelling is multiplayer.
The Media Leader introduces the quarter-finalists of the return of Media Mind.