Analysis: Rose candidly acknowledged in her first earnings report that WPP’s recent performance has been “unacceptable”, but suggested initiatives like WPP Open Pro, aimed at attracting small business clientele, could stimulate growth.
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The advertiser has become the first to be struck by the latest wave of cyber attacks after the group identified a “security incident” within the Merkle network.
A study, WPP developed with Oxford University’s Saïd Business School, challenges some of marketing’s most entrenched principles, underlining most consumers decide what to buy long before purchase.
On Thursday, Stagwell hosted an inaugural “NewsFronts” upfront event in New York aimed at promoting news brands to advertisers. It also announced its own investment in news publishing.
IPG Mediabrands’ UK and EMEA head of research and insight joins host Jack Benjamin to discuss how consumer research is changing, both in terms of how it’s practiced and what is demanded of it.
200 senior industry leaders attended the Advertising: Who Cares event, which recommended wholesale changes to agency business models to help improve trust and give advertising its “swagger” back.
The ex-GroupM EMEA CEO joins PMG amid a global expansion effort.
Media planning can feel like an elusive practice to those outside of agencies, so The Media Leader wanted to get a peek at what a standard day looks like. Here is what Mediahub’s Pranjali Gaonkar daily diary looks like.
The Media Leader’s content director James Longhurst hosted a panel on the challenges clients and agencies face throughout the year as they seek to meet and exceed boardroom expectations.
Stagwell’s ties to Israel may have prompted it to postpone a recent industry gathering, but have they also reignited a long-standing debate about subcontracting for discretion?