Welcome to the Brief for Wednesday 10 December, The Media Leader’s round-up of media news.
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WPP Media are forecasting a sunny, if consolidated, expectation for growth in 2026. This year uncertainty over tariffs didn’t have quite as big an impact on consumer spending or ad revenue as anticipated.
Welcome to the Brief for Monday 8th December, The Media Leader’s round-up of media news.
The brief – The Media Leader’s daily round-up of media news.
The brief – The Media Leader’s daily round-up of media news.
Outgoing and incoming Isba directors general Phil Smith and Simon Michaelides speak about the next stages of Origin, loss of trust between agencies and clients, challenges facing CMOs, and whether there should be an Isba for small businesses.
By absorbing Interpublic, Omnicom becomes the world’s biggest agency group but also its biggest target. In a market where scale forces prices down and clients have the upper hand, this acquisition won’t fix the problem. It accelerates it.
The Media Leader’s daily round-up of news for Thursday 27 November 2025.
The deal is expected to finalise today by close of business, creating the largest media holding group in the world.
The former IPA president speaks to Jack Benjamin about his new role at PMG, the agency’s growth strategy, whether his People First IPA agenda had an impact, and the future of the agency model.