The group now expects global ad revenue to grow 4.9% to $979bn this year. The UK also received a downgrade due to macroeconomic uncertainty and the forthcoming LHF ban.
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He will step down on 31 December, with the search for a successor already under way.
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New research found that using both skippable and non-skippable formats double the impact on brand preference.
The marketing sector has no reason to be built on school results. We have a duty to represent the richly diverse population in both our internal teams and the work we produce.
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The independent agency has co-created the curriculum, with 60 early-career people taking part, including 20 from Medialab.
At SXSW London, Mark Read admitted “there will be fewer people involved” in the work media companies do because of AI, but promoted using AI to unlock greater effectiveness and efficiency for clients.
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