One of the UK media industry’s first-ever digital media strategists and buyers, Robins is set to launch his fifth venture.
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Understanding human psychology and behaviour helps us find real insights. But this approach tends to be absent when it comes to the comms plan.
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A total of eight media owners presented their ideas to advertisers and agencies.
The newly promoted Jack Benjamin and outgoing editor-in-chief Omar Oakes discuss a flurry of updates about streaming service user numbers and how their ‘premium vs ad’ strategies are evolving.
Advertising: Who Cares? aims to make advertising and its ecosystem better. But what can we practically do to design a better future? Here are some immediate focuses.