The constant ghosting, in various guises, speaks poorly to the trust, integrity and “values” that this industry supposedly embraces.
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| Maria Iu
New division will provide research, advisory and consulting services to the industry for businesses looking for a competitive edge.
As well as bragging rights, winners will also receive excellent prizes generously donated by Isba, the AA and the IPA.
Exclusive: Daniel Chapman and Susan Kingston-Brown explain why the IPG Mediabrands agency wants to replace the funnel with a non-linear philosophy grounded in its proprietary Brand Pattern Model.
Agencies must rethink the very foundations of how they work by becoming trusted advisors that can simplify complex technologies and turn them into actionable strategies for brands.
The old Media Mind contest featured those who helped revolutionise the industry. Perhaps today’s budding competitors will be just as inspired to reinvent this business.
Investing in young talent is crucial and Nabs’ programme helps people get excited about the breadth and depth of opportunities in the industry.
| Maria Iu
A new study identified four strategies that help brands both generate optimism and leverage it for commercial benefit.
An overwhelming majority of advertisers are looking to make changes to their agency compensation model in the next three years. MediaSense’s chief strategy officer breaks down why and explains the hurdles to change.
Holdcos talk about diversity and culture but remain addicted to centralising operations. Why is this command-and-control mindset not challenged enough?