When Omnicom and IPG merge, nothing really changes apart from some agency brands get shut down and a lot of people lose their jobs. The big holding groups remain one homogenous blob.
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| Maria Iu
A deal was confirmed on Monday.
Nick Manning has decided to write to Santa this year for the first time. Will he get his wishes?
GroupM’s president of global business intelligence breaks down the latest This Year Next Year report and why it presents optimism about digital-driven global adspend growth despite uncertain economic conditions.
| Maria Iu
UK traditional ad revenue will grow more modestly, but overall market growth of 11.2% will put it behind just the US and France.
In a frank speech to an audience of media researchers, Bullis warned that attribution is bad and ‘getting worse’, brands should experiment more and the UK industry risks being ‘overly proud’ of audience panels.
As more people move to CTV, AI-enabled tech can help advertisers protect media quality, reduce waste and maximise their investments while overcoming some of CTV’s challenges.
| Maria Iu
The Kite Factory created an immersive experience of the zoo’s penguin enclosure to stand out in the busy summer period.
The TV marketing body has hired Wavemaker UK’s strategy head to be its first chief strategy officer.
Brands must reach consumers with their products and services at every possible stage of the buying process, driven by stronger collaboration, an increasing focus on first-party data and evolving regulations.