Watch: Susan Kingston-Brown on why she views AI as a threat to building unique brands, Omnicom’s acquisition of IPG and the impact of Meta’s changes to content moderation.
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It’s not a question of if but when you decide to give up on your principles. Nothing will get brands, big or small, to leave Meta.
Brand lift provides a truly holistic picture of campaign performance — here’s how to get the best from the data.
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Work will run on The Standard, Outernet, OOH and social.
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Size isn’t the only opportunity. Building good relationships with media owners means jointly understanding what success looks like and ensures client, agency and media owner can unlock mutual growth.
Advertisers have a challenge on their hands when Gen Z are struggling with the concept of truth and represent a wide range of worldviews as they face up to close-to-home concerns.
James Townsend speaks to The Media Leader about the challenger agency group’s plans and how it is scaling an “entrepreneurial culture” in new markets.
Advertising is an increasingly important business discipline that is gaining a political dimension. This could lead to new and different decisions in where adspend goes.
The constant ghosting, in various guises, speaks poorly to the trust, integrity and “values” that this industry supposedly embraces.
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New division will provide research, advisory and consulting services to the industry for businesses looking for a competitive edge.