In its latest campaign, Specsavers thought it was a ‘no brainer’ to translate its strapline into the languages of all the competing nations in the tournament.
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Dominance of women’s sport, humour and the return of spend from big brands were all noted in this year’s submissions in the sport category.
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DMG Media CEO and UM global CEO join Steven Miron as headline speakers at the event in October.
The campaign, which showcases a new brand identity, spans TV, VOD, cinema, OOH and social platforms.