More Agencies articles

Synthetic research can be a game changer for media strategists — so long as its limitations are taken into account.

Agencies need to evolve their commercial models beyond time- and resource-based pricing, especially as AI efficiencies and demand for outcome-based models increase pressure for change.

Dan Clays, CEO of Omnicom Media Group for the EMEA region and president of this year’s Media Lions, takes us inside the judging process and finds a changing industry with expanding opportunity for media.

Analysis: The caveat could be designed to force the merged entity to advertise with media owners sympathetic to the Trump administration.

A panel hosted by MediaSense in Cannes failed to reach consensus on how the media organisation needs to change as media- and data-led marketing becomes increasingly important.

Our young talent is lacking the foundational thinking that turns a media planner into a strategic partner. We are all responsible for nurturing a generation to think, not just do.

AdLondonCalling is returning with a music quiz at the Electric Ballroom.

MMMs’ rise in prominence has been accompanied by some misleading criticisms. Allow me to dispel some of these and work out how to build better models.  

The UK took home eight gongs, including two golds.

Experian will provide the collective with valuable data insights to aid effective campaign strategy.