More Agencies articles

The industry can continue to share data, enabling personalised advertising, measurement, fraud control and more, and competition has been supported. However, this isn’t over yet. 

Future 100 members discussed challenges including measurement and the sheer amount of data they have to understand.

To cut through the noise, brands must focus on genuine engagement. It requires a complex understanding of attention that varies based on brand and consumer interactions with devices, content, media and platform.

At a recent Azerion event, leaders from across the ecosystem discussed how to gain insights from the proliferation data and the right measurement approach.

Specsavers’ head of media, connections planning and insights joins Jack Benjamin to discuss how the retail chain has built a strong brand through consistent creative messaging and media investment.

A new study by Mindshare and Azerion looked at consumer mindsets when online and how they relate to their receptivity to advertising.

It is more obvious than ever that principal media is damaging for the ad industry and even advertising itself. Let’s examine the reality of such non-transparent practices by some media agency groups.

There is big change on the horizon for the media agency landscape. Here are six key trends to watch.

Independent agencies are showing an average annual growth rate of 7.8%. However, new agency openings are slowing down.

Meta says yes. A US regulator says: how convenient. But, whether it serves his interest or not, does Mark Zuckerberg have a point?