It’s a big question. But The Media Leader went there. Here’s what some of our industry’s luminaries have to say…
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To truly minimise the industry’s environmental impact and create transformation across the ecosystem, advertising and media businesses must examine their own emissions.
When Omnicom and IPG merge, nothing really changes apart from some agency brands get shut down and a lot of people lose their jobs. The big holding groups remain one homogenous blob.
A deal was confirmed on Monday.
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UK traditional ad revenue will grow more modestly, but overall market growth of 11.2% will put it behind just the US and France.
In a frank speech to an audience of media researchers, Bullis warned that attribution is bad and ‘getting worse’, brands should experiment more and the UK industry risks being ‘overly proud’ of audience panels.