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The independent agency has co-created the curriculum, with 60 early-career people taking part, including 20 from Medialab.

At SXSW London, Mark Read admitted “there will be fewer people involved” in the work media companies do because of AI, but promoted using AI to unlock greater effectiveness and efficiency for clients.

When done properly, with better metrics and a focus on real outcomes, principal-based trading can align agency and advertiser interests and deliver superior results.

Open Intelligence is trained to understand and predict audience behaviour and marketing performance, learning from trillions of signals.

The big platforms continue to grow and brands keep pumping the fruit machine for that ill-defined ‘win’. But agencies can win this match against the giants.

From networking to training, experts from Nabs, Grace Blue, Conker and more share advice about how to navigate this period.

This is why human-led content needs a compass more than ever: values can’t be faked. You can’t prompt your way to perspective.

Peter Field has shown us the silver bullet in the argument for advertising. To me, this means brand will assume renewed importance for marketers. About time. 

The holding group has rebranded its media investment arm to WPP Media, a “fully integrated, AI-powered company”.

A campaign last Christmas used a distinctive mix of media placements to showcase the brand’s premium credentials.