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It’s a big question. But The Media Leader went there. Here’s what some of our industry’s luminaries have to say…

From supporting managers in their mental wellness to handling the summer parenting juggle to fighting sexual harassment, Nabs shares its key themes in 2024. 

Neurodivergence can unlock opportunities to improve advertising relevance and effectiveness. Here’s where we can start. 

To truly minimise the industry’s environmental impact and create transformation across the ecosystem, advertising and media businesses must examine their own emissions.

When Omnicom and IPG merge, nothing really changes apart from some agency brands get shut down and a lot of people lose their jobs. The big holding groups remain one homogenous blob. 

A deal was confirmed on Monday.

Nick Manning has decided to write to Santa this year for the first time. Will he get his wishes?

GroupM’s president of global business intelligence breaks down the latest This Year Next Year report and why it presents optimism about digital-driven global adspend growth despite uncertain economic conditions.

UK traditional ad revenue will grow more modestly, but overall market growth of 11.2% will put it behind just the US and France.

In a frank speech to an audience of media researchers, Bullis warned that attribution is bad and ‘getting worse’, brands should experiment more and the UK industry risks being ‘overly proud’ of audience panels.