Analysis: Sandy Welsch’s appointment is significant for two reasons.
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A 60-second TV ad with Cher making surprise appearances in different programmes will run on ITV, Channel 4 and Sky.
A football-inspired community is seeking to dismantle the stigma around vulnerability for men and foster a sense of belonging that can lead to open conversations.
Analysts explain why the presumed Vivendi offshoot could be a good fit with the London Stock Exchange and how the capital has moved to attract more investment.
A case study by GroupM, PubMatic and SeenThis found the campaign reduced carbon emissions through making the digital supply chain more efficient.
Euro 2024 has reminded us of TV’s storytelling capabilities and its power as an advertising medium. And it is working hard to adapt to the new consumer and marketing reality.
The It Takes A Village Collective founder tells The Media Leader why it’s helpful to think of diversity and inclusion as a “language” that the industry is learning.
Being disruptive increases your brand value. But you can only define your approach to disruption once you have understood both the enemy and yourself.
Reporter Ella Sagar and deputy editor Maria Iu look at the stories that mattered most in media and advertising this week.
Celebrity Send-Off takes a different famous duo each episode, with one going through the process of planning the other’s funeral.