We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for “the Holy Grail” for advertisers.
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Gal-dem closing its doors should be a cause for great concern for the media industry’s present and future, writes UM UK’s managing partner.
In brief: WPP has acquired global sonic branding agency amp.
Main media marketing recorded its strongest expansion in spending in over a year, even as advertisers worry over how the cost-of-living crisis will impact bottom lines.
The Media Plan: P&O Ferries is placing out-of-home posters at “pain points” for fed up aeroplane and train travellers to entice them overseas by ferries instead.
WPP agency Wavemaker has appointed Jon Gittings to international head of strategy where he will be responsible for developing US-based global new business opportunities.
WPP CEO Mark Read will open the Media Leaders Awards’ results ceremony at next week’s awards ceremony, with a fireside chat about leadership with The Media Leader’s editor Omar Oakes.
In brief: S4 Capital CEO Sir Martin Sorrell revealed he had a successful keyhole surgery to remove a tumour in February.
In brief: Sky Mobile will sponsor the 16th series of ITV’s talent show Britain’s Got Talent, slated to return tomorrow (15 April).
Starbucks UK has taken over the full tunnel between Kings Cross St Pancras underground and international station with iced coffee sights, smells and sounds.