Mediahub’s Ross Jenkins believes his media agency may have found a way for brands to potentially save millions via a new technology developed in-house.
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The7stars has launched Bridge, a proprietary data connection proposition that aims to give advertisers access to a privacy-first marketplace for addressable advertising.
In brief: Google Pixel and KFC Delivery will sponsor ITV’s FIFA World Cup Qatar 2022 coverage.
Watch: Kepler’s Karinna Maldonado discusses why advertising and media agencies need to become more like universities to develop and retain staff.
In brief: Dentsu agency, Carat, has become Vodafone’s “exclusive media provider” in 15 markets.
Christians don’t just spend money at Christmas. Why would you assume LGBTQ+ people only buy products during Pride month?, asks UM’s strategy chief.
Mindless TV generates conversation and social needs, but what does this kind of viewing mean for attention?
In brief: Dentsu reported group organic growth of 8.2% in the second quarter, or 8.9% excluding Russia, in its latest earnings.
In brief: OMD has won the British Gas media account following a competitive pitch.
Successful planners are those who embrace data and technology to help perform their roles more effectively.