Mediahub’s Ross Jenkins believes his media agency may have found a way for brands to potentially save millions via a new technology developed in-house.
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In brief: Dentsu reported group organic growth of 8.2% in the second quarter, or 8.9% excluding Russia, in its latest earnings.
In brief: OMD has won the British Gas media account following a competitive pitch.
Successful planners are those who embrace data and technology to help perform their roles more effectively.