More Agencies articles

Putting spend into minority-owned channels that are leading and credible is a trick that too many brands have missed for too long.

Kia UK has signed a deal to exclusively own the cinema advertising “gold spot” across Digital Cinema Media’s independent cinema estate.

Reprise has appointed PHD’s head of ecommerce Heather Dawson as the IPG performance marketing agency builds a global commerce offering.

The partnership and integration is meant to enable advertisers to activate first-party data in a “privacy-centric” way.

Catherine Wignall has been named as UK chief transformation and integration officer, succeeding Lisa Humphreys who will become chief operating officer for GroupM EMEA.

We’re finding that online inventory that doesn’t get looked at at all tends to cost the same as the inventory which does get looked at.

Halifax’s sponsorship of The Sunday Times’ Best Places to Live Guide aimed to celebrate local areas around the UK with digital outdoor.

The carbon footprint of the media industry is huge, but too many advertisers don’t don’t see it as their responsibility.

The UK Government’s media-buying account was worth more than the next two largest media account moves in 2021 combined

Group M has appointed Zuzanna Gierlinska to be the UK managing director for its specialist programmatic media arm.