Media fragmentation has complicated the advertising market, writes Duff Borer – and with it the media planner’s line of sight, from initial business problem to campaign execution.
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For marketers clinging to the idea that cookies deliver the all-important missing piece of their data jigsaw, perhaps it’s time to think about letting go, writes Carl Erik Kjærsgaard.
Despite most traditional media being stagnant or in decline, the UK’s ad market expanded at its strongest rate since 2015 last year.
High share prices at P&G and Unilever show their classic branding and marketing skills are still enormously effective, writes Dominic Mills.
Following last year’s shock move into the out-of-home market, Global has today confirmed a number of key executive appointments for the new outdoor division.
Following the loss of clients in the automotive, pharmaceutical and FMCG sectors, WPP has reported a 8.5% decline in first-quarter sales in North America, its largest market.
WPP’s recently merged digital and creative agency, VMLY&R, has hired Karen Boswell as its first EMEA chief experience officer.
It’s not easy saying sorry and explaining what led you to make a poor decision, writes Jan Gooding – but doing so is an act of strength rather than weakness.
Advertisers are still failing to invest enough into media training, a new survey of advertising professionals revealed this week.
Advertisers hold the cards when it comes to reporting success – so how will we know if the great in-housing experiment has worked? Plus: ISBA’s Dorchester headache and why Advertising Week Europe mystifies.