More Agencies articles

In brief: WPP has acquired Goat, the international influencer marketing agency.

In brief: The new global network will consolidate existing agency brands and expertise in music, sports, gaming, and other areas of “fan activation”.

Dentsu UK&I has announced an update to its Effective Attention offer, which will now included dentsu’s proprietary media carbon calculator data.

Anna Sampson shares her best practice for storytelling, as it seems to have become ‘a lost art’ amongst younger talent in media.

Meta needs a different message—and perhaps even a different narrator—to better communicate its potential.

There is still a long way to go to achieve true gender equality — especially when it comes to women’s health.

All the exciting stuff happens in much smaller windows of time. The same applies to sustainability: having a single message all year round won’t work.

Strategy Leaders: Navigating economic volatility requires understanding the evolving digital market and making strategic investments.

Strategy Leaders: Media habits between old and young may be diverging, but the same planning mistakes are at risk of repeating themselves. 

The Media Plan: Irn-Bru’s latest campaign uses an integrated video-led media strategy across “key Gen Z focussed” channels.