We asked several leading figures for their view on what the biggest challenge will be next year and what our publication should focus on.
More Agencies articles
If working from home is here to stay, no one should have to pretend to their colleagues that our private lives are perfect.
The most important issue facing our industry right now is our fractured working culture and approach to learning and development.
Sabrina Clarke uses her column to interview youth culture agency The Advantage Group’s Tumisha Balogun and Alvin Owusu about the future of media.
In brief: Publicis Groupe agency Starcom has won Aldi’s £66m UK media account following a competitive pitch.
EA Sports has launched a campaign targeting football fans and gamers by using programmatic OOH to upweight activity against key Premier League match days and stadiums.
In brief: MediaCom UK has expanded its employee wellness programme to include support for menopause.
Beauty brand Clarins has launched its first campaign on connected TV to target women aged 35 and over with an interest in beauty.
In brief: Independent media agency The Specialist Works has been appointed TV agency of record for Neilson Financial Services.
Strategy Leaders: We seem to be drawn in opposing directions on so many issues we can no longer be sure what being British really means.