Interview: The ‘Madison Avenue Manslaughter’ author is writing a sequel chronicling one agency’s attempt to transform itself.
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In the context of slower economic growth and rising input costs, retail media spend growth represents a further headwind for brand owners.
The British Heart Foundation (BHF) has launched a campaign interrupting ads on Global’s Heart Radio Network and original podcasts to raise awareness about its research.
In brief: NHS England has chosen Wavemaker to handle its media strategy and planning for its flagship campaigns.
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The Brandtech Group, David Jones’ agency group, has announced a deal has been struck to acquire rival digital marketing group Jellyfish.
As media and advertising companies report their quarterly earnings, no one seems interested in talking about the most important resource of all and why it is in such short supply.
For the first half of the year, Havas Group’s revenues reached €1.26bn, up 19.9% year-over-year
In brief: The 15-month programme is being delivering by education provider BPP and accountancy/consultancy Grant Thornton.