If we really want to get tasked with solving problems rather than delivering prescribed outputs, then we need to get much, much better at diagnosing problems. But how, asks Havas Media’s strategy head.
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The Media Leader understands there is no plan to replace the UK CEO position.
Media buyers and advertisers seem more emboldened to finally ask the right questions over data as tech giants struggle and agencies find their voices, writes the editor.
Havas Media Group UK has appointed Lizzie Nolan and Simon Bevan to chief transformation officer and chief operating officer respectively.
The UK’s major outdoor media owners have entered into a landmark deal to create a centralised system for tracking and verifying all DOOH advertising.
In difficult times we must use empathy in advertising at the right time and in the right place to inspire the right reaction not only from consumers, but also clients, media owners and agencies.
In brief: NatWest CMO Margaret Jobling will chair a new IPA scheme to incentivise agencies to take steps to ‘foster an effectiveness culture’.
In a new column, TPA Digital founder Wayne Blodwell writes about the wins, fails and OMGs when it comes to UK media businesses trying to set up shop in the US. First off, how to get your head around the sheer scale of the US market.
The over-50s need a re-brand to make the workplace more diverse, more collaborative, and more economically viable. How about Generation YStopNow, asks media agency The Village’s Chris Catton.
Calls to NABS’ advice line increased by 35% in 2022, with the top two reasons most commonly being for emotional support (37%) and financial support (36%).