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As economies stagnate and advertising’s standing hits a low ebb, there has never been a better time for adland to solve its problems together.

Data is often viewed purely as a statistical concept, writes Andy Fairclough – when what it needs is an emotional lens.

A 2016 study examining the way US media buying deals were conducted revealed a culture in which “non-transparent” business practices were the norm. Three years on, experts discuss what has changed, and what still needs to be done.

MediaCom Worldwide chairman and chief executive Stephen Allan welcomes the launch of the local media’s new cross platform audience currency.

JICREG True Local reveals for the first time net deduplicated audience data for local newsbrands – showing that digital provides a 98% uplift to monthly print audiences.

Kirk will work alongside managing partners Sannah Rogers and Jon Stevens and head of investment, David Mulrenan.

The craft of planning is under threat, writes Mindshare’s Emily Scovell – but there’s something we can do to save it.

Exploiting the subtle psychological quirks that define human behaviour can make office workers act much more sustainably, writes William Hanmer-Lloyd.

The new IPA president tells Michaela Jefferson about his bold new agenda – and what he thinks about consultancies, diversity, tech and the duopoly.

Scaffardi has over 15 years’ experience across sales, strategy, management and marketing, working with both international and regional clients in the media and advertising sector.