More Agencies articles

The Media Plan: Irn-Bru’s latest campaign uses an integrated video-led media strategy across “key Gen Z focussed” channels.

Advertising legend Sir John Hegarty speaks to Omar Oakes in the first of a two-part interview.

Every individual in the UK advertising and marketing industry will be invited to fill in the second All In Census today.

Students and parents still overlook media careers despite opportunities for progression.

In brief: Domino’s has renewed its sponsorship of ITV’s streaming platform following the launch of ITVX in December in a two-year deal struck by Havas Media Group UK.

Ross Sergeant, the global head of media at brewer Asahi, has left to join National Lottery operator Allwyn in the same role within weeks of the company launching a review of its media agency account.

At the Future of Audio Europe 2023, the majority of attendees chose improving audience measurement as the top priority for the audio industry.

In brief: Brixton Finishing School has launched a “Change Making Bond” to call on businesses to commit to longer-term agreements with its underrepresented talent training programmes.

Research suggests that the majority of planners think so. But a publication set to be released by the Advertising Association’s Credos think tank suggests otherwise…

Advertisers need to be realistic and focus on the tools that can increase the efficiency of their advertising today.