A New York-based investment company has expressed “grave concerns” about digital media measurement platform DoubleVerify’s financial reporting, as well as the efficacy of its ad fraud detection product.
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In brief: The unit will bring together the specialist retail, direct-to-consumer, and social commerce functions that exist across GroupM.
Google is planning to offer a generative AI ad solution which will use materials supplied by marketers to produce creatives for campaigns — the first time the tech behemoth would use images and video as material to make ad creative.
Analysis: A year after Covid-19 lockdown restrictions lifted across most of the world’s major economies, the major media and ad agency networks are beginning to show markedly differing rates of growth.
Mark Read, CEO of the world’s largest advertising company WPP, told The Media Leader he would not be where he is in his career without the influence of Jeremy Bullmore.
Karen Stacey, CEO of Digital Cinema Media (DCM), Zenith UK, and Ozone each took home two awards at the Media Leader Awards, while Jeremy Bullmore was awarded posthumously.
The World Federation of Advertisers has published a third update to its Global Media Charter, identifying “serious, complex, and intractable issues which will require collaboration and input from all corners of the industry.”
In brief: The Advertising Association’s Media Business Course (MBC) will return in summer 2023 to the Grand Hotel Brighton.
The spring survey seeks to measure how digital agencies and specialists perceive the various media owners they work with.
We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for “the Holy Grail” for advertisers.