Following up on questions from this year’s Future of Media Manchester event, strategy leaders answered attendees’ queries about how data and insights can be used to impact media strategies.

Analysis: Rose candidly acknowledged in her first earnings report that WPP’s recent performance has been “unacceptable”, but suggested initiatives like WPP Open Pro, aimed at attracting small business clientele, could stimulate growth.

A study, WPP developed with Oxford University’s Saïd Business School, challenges some of marketing’s most entrenched principles, underlining most consumers decide what to buy long before purchase.

Radiocentre’s High Gain Audio study has demonstrated that audio is one of the most profitable media channels.

WPP Media has reorganised its leadership team to better align with CEO Brian Lesser’s vision to streamline operations. Who’s doing what?

Analysis: Rose will need to make WPP Open a credible proposition to the market while correcting a staff culture that has been through a tumultuous period.

Every media channel is seemingly a Swiss Army knife that can do everything now, but we’ve forgotten that channels have their own special set of superpowers. Let’s look at OOH to understand the problem.  

The holding group reported a decline in revenue and profit, halved its dividend and announced a strategic review.

The US partnership covers TV, streaming, audio and cross-platform ad performance.

Omnicom reported steady results, demonstrating a strong market position ahead of the deal.