John Lewis wanted to measure the difference in brand metrics for those who were exposed and not exposed to John Lewis mobile advertising.
For the second consecutive year Netflix leads YouGov’s Millennial Rankings with a score of 77%, followed by Spotify at 73% whilst Primark and Apple share third position at 71%.
When Coca-Cola wanted to give away free phone credit with three of its drinks brands, it turned to OpenMarket to create “the fizz” in its offer.
Samsung, through Starcom, were looking to promote their new
Galaxy Tablet to primarily Android users across EMEA and Asia
and reinforce the message of “More Possibilities On The Go”.
Generating awareness and build excitement around the theatrical release of Green Lantern with a mobile rich media campaign running across Europe.
Create a campaign that would raise awareness around positive reviews of the Jeep Grand Cherokee, and allow
UK consumers to easily find local dealerships.
Spotless UK wanted to use a mobile mechanic to support their spot advertising
ITV Mobile case study looking at Harvey’s attempts to boost sales during non sale periods
IAB case study looking at the affect of a recent O2 customer promotional offer
O2 wanted to increase the uptake of its free SIM card offer amongst mobile phone users.
MTV wanted to drive traffic to its Engine Room wap site, to encourage them to enter the HP Notebook Design Contest.