Scottish and Newcastle worked with Incentivated to encourage users of community mobile internet sites to tell their friends about Strongbow, adding a viral element to the Bowtime campaign.
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Specsavers wanted to reduce the number of no-show appointments and to create an opportunity to fill cancelled appointments at short notice.
The Royal Marines worked with Incentivated to engage potential recruits via posters, mobile advertising and in cinema foyers where the new Bond film “Quantum of Solace” was playing.
Transport for London and Mayor of London wanted to promote their CabWise text service and worked with Incentivated to promote the service.
British Airways worked with Incentivated to introduce an instantaneous communications channel via text to share flight update information, including delays, re-booking and cancellations.
Department for children, schools and families worked with Incentivated and the Arts Council to encourage parents and carers to enjoy books with children from an early age by offering a free book per household.
Following the success of the Bowtime campaign, Scottish and Newcastle worked with Incentivated to maintain a dialogue between Strongbow and its customers during the peak summer season.
BBC3 series Being Human teamed with Orange to promote the new series with the aim to increase awareness amongst the target market of 16-34s. Campaign was followed up with telephone interviews via GfK to measure effectiveness.
Jaguar wanted to build awareness of their new XF luxury sedan in the US market and embarked on a major mobile advertising campaign.
Through research, Hyundai had discovered that a large portion of the population were not aware of the Hyundai brand, so it decided to conduct an awareness campaign aimed at the 18-24 year-old demographic, and mobile was the natural fit.